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Faces of the Brand

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Gavin McMahon
Gavin McMahon

What are we doing about social? This question is part of daily conversations in conference rooms and hallways of today’s businesses. Social now permeates every aspect of business - from marketing to HR to product development to customer service. There is one common denominator that unifies all of these elements: your company culture. fassforward Consulting Group is excited to host Brand Strategist and Social Branding expert Justin Foster for a free webinar on how your culture is the secret to a winning social strategy. In this webinar, you will learn: The 3 Mega-Trends that created the Social Business era The top 5 cultural traits your business needs to become a Social Brand Why Marketing, HR and Customer Service need an integrated social strategy How a “Faces of the Brand” approach is more effective than command-and-control Useful tips for your personal brand as a leader in your business. The #1 measurement of a winning social business strategy? Human retention! Attracting and retaining the best employees, customers and stakeholders. Innovative leaders know that if you win the conversation about social, you win at business. If you are an innovative leader and an advocate for social in your company, you will receive fresh insights and new concepts to help move your company to become a Social Brand - and elevate your reputation as a change agent.

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Presented by Justin Foster @fosterthinking #FacesOfTheBrand Social Business: A New Era of Branding, Reputation & Culture.
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand ASSESSMENT On a scale of 1-10, rate your knowledge level of social media.
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
SOCIAL/MOBILE
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand What is one new behavior that this trend has created in you? DISCUSSION
MILLENNIALS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand In your experience, what makes Millennials different than previous generations? DISCUSSION
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand THE INNOVATORS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand Who is an innovator that inspires you? DISCUSSION
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrandSOCIAL BUSINESS
BRANDS ARE HUMANS; HUMANS ARE BRANDS. Intimacy Validation Appreciation
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand OLD FORMULA
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand Together we in TEAMWORK OLD FORMULA
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand EZ GUIDE TO BECOMING A SOCIAL BRAND Great Internal Culture Disruptive Products Awesome Customer Experience
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand What brands are effective at Social Business? DISCUSSION
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand AMPLIFICATION
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand AWESOME PEOPLE
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand 5 MUST-HAVE SOCIAL BUSINESS TRAITS Talent Authenticity Image Technology Communication
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand TALENT
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand AUTHENTICITY
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand IMAGE
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand TECHNOLOGY
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand COMMUNICATION
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand THE TOOLS
THE TOOLS Platforms Thought Leaders Circles of Influence Content Plan Listening Systems
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand PLATFORMS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand THOUGHT LEADERS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand CIRCLES OF INFLUENCE
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand CONTENT PLAN
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand LISTENING SYSTEMS
ACTION ITEMS
@fosterthinking© 2014 fassforward Consulting Group FacesOfTheBrand POST-IT What was your #1 take-away from the session?
208.841.3497: justin@fosterthinking.com: @fosterthinking FIND ME

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