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Design with Purpose
Hi there!
!
Purpose Starts with Why
1
www.startwithwhy.com
WHY
HOW
WHAT
The
Golden
Circle
WHY
HOW
WHAT
The
Golden
Circle
WHY
HOW
WHAT
The
Golden
Circle
WHY
HOW
WHAT
The
Golden
Circle
WHY
HOW
WHAT
The
Golden
Circle
WHY
HOW
WHAT
The
Golden
Circle
Limbic BrainNeocortex
The
Golden
Circle
WHY
HOW
WHAT
WHY
HOW
WHAT
Neocortex
Language
Numbers
Facts & Figures
The
Golden
Circle
Limbic Brain
WHY
HOW
WHAT
Limbic Brain
Feelings
Behavior
Decisions
Neocortex
Language
Numbers
Facts & Figures
The
Golden
Circle
WHY
HOW
WHAT
The
Golden
Circle
WHY
HOW
WHAT
The
Golden
Circle
People don’t buy what you do
they buy why you do it
Simon Sinek
People don’t buy what you do
they buy why you it
“
”
Simon Sinek
Purpose is a Story
2
Character
Conflict
Resolution
Story is a tool for articulating a why. It is a
format that we have evolved to understand.
Stories are a vessel for our empathy. They
allow us to share emotion.
Technology is a glittering lure but there is
the rare occasion when the public can be
engaged on a level beyond flash. If they
have a sentimental bond with the product.
“
”
Purpose Creates Meaning
3
2005
Photography
2005
Graphic Design
2008
Brand Design
2010
Web Design
2012
Product Design
2016
Company Retreat
To nurture a community that architects
and engineers technologically innovative
products that positively impact the world
“
”
Yeti’s Purpose
Start with Why 

End with What
Start with Why Tell your Story Create Meaning
1 2 3
Design with Purpose
@house_geoff
house.g@gmail.com
Thanks!
✌

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Design With Purpose