a simple design thinking, and explore the personality for design

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a simple design thinking:
the silence of design
by Wang-Hung Erik Yeh
wanghung@gmail.com

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design is
design is not fine art, is one kind of coordination
process of art and functions, relate people’s needs to
webs of individual, social and economic factors to
create outcome through this cross functions
coordinating process
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design speaks silently
design itself will not show off its appearance only, it talks,
breaths and lives like a living thing and tell its story to
audience silently..
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design touches
designers experienced culture, material, color, poem, psychology, technology
and strategy, to explore every new and fancy thing then to cook a design to
touch heart.
Cultural spirit – design and the culture of communication
They embodied a cultural phenomenon because they presented
music in an entirely new way. Large-scale music videos, such as
those produced by Depeche Mode and David Bowie in the early
1980s, marked the beginning of a new multimediality.
……thus turning the phone into a kind of platform with an array
of different media phone for music, video and video conferencing
,……it aims at helping young people cultivate their taste in music
and style via their mobile phone…
quoted from the comment of 2009 reddot jury
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design matters
good design does not always equal good business, but
good business outcomes are most often achieved
through a well structured design process, thus, design
should be a routine activity in business and should
not be treated as a noun but a verb.
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design’s role in business
be a visionary business maker, since designers are trained to understand how
people think and how to make thing, so they can create value through
establishing a dialogue with consumer and synthesizing insight to tangible
offering with the goal of company and desire of consumer.
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7. 7
design coordination
market
success
user
desires
treasure triangle
coordinate these information to find
best design solution for creating
positive change,
aesthetics and semiotics
technology
capability
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8. 1. Think big
enlarge your data base as possible as you can through interact with
customers, vendors and any information resource you can touch
2. Think different
always think different to explore the possibility
3. Focus
focus and find the best
strategy
in business, design can play as a leading role on finding creativity

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customer vendor
• market intelligence
• branding strategy
• design language
• market intelligence
• technology trend
• new technology solution
• feasibility• concepts
a design cycle interacts with customer and vendor to know the market you are
and create your own big target
design
think big

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think different then explore the possibility
• understand your customer’s language and business model
• understand advantage and disadvantage of competitors
• understand technology and material trend and how to use them
• understand and explore RD’s capability, feasibility and potential
• understand team member’s potential and profession then inspire them
• collecting information be the base of innovation
• find the differentiation
think different

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focus on the right way
• precisely define requirements
• refine product specification base on great user behaviors
• make sure all materials speak right language
• design a comfortable and convinced design
focus
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