This document outlines six principles for beautiful digital products: 1. Aesthetic - Products should be aesthetically pleasing without being ornamental. 2. Clear - Products should be easy to understand, with form following function. 3. Useful - Products must be useful and fulfill real needs. 4. Appropriate - Products should consider economic, material, and social circumstances. 5. Responsible - Products should minimize environmental impact and maximize social benefit. 6. Innovative - Products should offer innovative solutions through new technologies, but innovation should not be an end in itself.

1. Six Principles for
Beautiful Digital
Products
John Payne
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2. About Me
Industrial Design background, Master of Design from IIT
20+ years in Design Consulting
Founding Principal at Moment
2012 Co-Chair for Business Ethnography conference
Professor in MS, Strategic Design Management at Parsons
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3. About Moment
We’ve been in business since 2002
We are 40 people, focused on Design
Over 75% of our current work is part of an on-going
product development and evolution projects of 3+ years
Nearly 90% of our work is by personal recommendation
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4. What we do
Digital Product Design
• User Research
• Product Planning
• Interface Design
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7. What makes (digital)
products beautiful?
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8. What makes (digital)
products beautiful?
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9. Dieter Rams
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13. Aesthetic
Clear
Useful
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14. Charles and Ray Eames
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19. Aesthetic
Clear
Useful
Appropriate
Responsible
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20. What makes (digital)
products beautiful?
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24. Aesthetic
Clear
Useful
Appropriate
Responsible
Innovative?
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25. ”The essence of innovation must
clearly be seen in all of a
product’s functions. Current
technological development
keeps offering new chances for
innovative solutions.”
- Dieter Rams
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26. "Innovate as a last resort.
More horrors are done in the
name of innovation than any
other.”
- Charles Eames
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27. Aesthetic
Clear
Useful
Appropriate
Responsible
Innovative
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28. Thanks!
John Payne @jeanphony
@momentdesign
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