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1. What have you learned from your audience feedback?
For the music video, I
created multiple drafts as
I went along and received
feedback from each.
Firstly, I edited together
our first filming session,
which was cut down to
around 40 seconds of
footage and put to the
song that the video was
being made for. The
feedback I received for it
said that the way that the
shots cut on the beat, the
range of different shot
types and the mise-en-
scene were all effective
for the genre and
platform. This made a good
basis for the rest of the
editing to be based
around.

2. The next piece of feedback I received was for the rough cut of
the entire video. The feedback I received told me that the video
was very effective in most ways, with the narrative being clear
and the video suiting the genre. The points to work on seemed to
focus around the section of the video featuring the male actor,
which were not shot very professionally and didn’t work very
well with the rest of the video. To work around this, I re-
recorded that section during more appropriate weather and better
lighting conditions. Cutting this into the video was more
effective as I had more clips to work with that all suited the
video much better. The other main criticism from the feedback
was the lip-syncing being out-of-time in some parts of the
performance, so I made note of the particular moment when this
was noticeable and tweaked the video accordingly.
Before After

3. Between the rough cut and the final draft, I made some changes
that I myself decided on without feedback, based on other videos
of the genre. This included colour tweaks, to help set the mood
of certain scenes better, as well as some more professional
editing of the clips.
Before
After

4. For my print products, I received feedback on the rough copies.
These were at a point where I felt that they were very close to
completion, so I aimed my feedback questions quite specifically
at things that I wasn’t entirely confident about. From the
feedback, I added onto the print advert some reviews, as well as
the website of the record label and another seller of the album,
directly linking it to the digipak. A dilemma I had come across
when designing the print advert was the placement of the album
name. This was because when it was laid against the hedgerow of
the photograph behind, It made it seem more natural as it
followed the line of the base of the hedge. However, when placed
on the grass, the text seemed to stand out more. I included this
with my feedback questions, and the unanimous vote was to have
it against the hedge, which I did for the final product.

5. After the final draft, I received feedback from members of the
target audience. This is that feedback:

6. What this tells me is that generally the video was successful in
its presentation, and works well as a music video. The
criticisms that I received included the colouring of the print
products. I personally feel that the colouring of the print
products is effective, as it is supposed to match the colouring
of the video at a certain point.