2. Introduction
A main aspect of creating a successful promotional package was collating
audience feedback; on initial ideas and all the way through the progression to
the final products. This ensured that the work I was creating and the
connotations of chosen genre and stat image were coming across successfully
and to the highest standard I could achieve. Primarily audience feedback
helped me keep check on what weather the ideas I was coming up with
actually looked good.
To collect and review audience feedback I got the work I wanted the feedback
on up on a computer screen, put a camera on the audience and asked a pre-
written list of questions on weather the work looked good over all; and then
also weather elements of the product gave of the correct connotations. I did
this with all three elements of my promotional package.
4. Audience Feedback Questions
This is an example of some of the questions I asked for
audience feedback. This was for the rough cut edit of
the music video.
This is the video I took of the questions
being asked about my Promotional
Package.
https://www.youtube.com/watch?v=D
dsMw_HUyac
5. Minutes of the Promotional Package
Audience Feedback video.
• Q1. Which features on here look like a digipak? And am I missing any?
• A1. ‘Your missing logo’s here (gestures at the back panel) that might be a good idea to put in’ ‘Like the barcode’
‘And the institution logo I would definitely use, and possibly copyright; which is a key factor of any album’
• Q2. How do my images connote the Indie-Folk genre?
• A2. ‘The filters you use are really good, and these country ones’ ‘ yeah there outdoors which is really folky’ ‘you
also use the smoke in this one which makes it look quite folky as well’
• Q3. Are the fonts used appropriate? And Why?
• A3. ‘There aesthetically pleasing and there easy to read’ ‘if I had to say something about the fonts I would say
maybe make that bigger (points to the album name)’ ‘ its only because people who, like looking from here I
cant really see it as well as I would like to’ ‘yeah I agree’
• Q4. Can you identify continuity between the products?
• A4. ‘ yeah defiantly, there’s the same kind of images used, the same locations as your music video so it shows
coherence between the three products’ ‘and the fonts, there like, the font are the same’
• Q5. Any other thoughts on improvements?
• A5. ‘I would say that there is only this one (gestures to cover panel) that stands out colour wise concerning the
others’ ‘I would say you need to add the artists name and album name here, like on the spine’
• Q6. Which print advert so you prefer out of the two, each?
• A6. ‘I prefer the second one’ ‘I like the first one’ ‘I like the second one’
6. Consideration of audience feedback
This is an overview of the most common comments that came
back in my audience feedback.
The audience felt:
• That there should be more use of common conventions of digipaks; such as
barcode, the artists and albums name down the spine and the institution logo.
• That they felt the images, settings (mise-en-scene) and filters worked well to
signify the Indie-Folk genre.
• That the fonts used are appropriate apart from the size of the album name of the
cover panel of the digipak, that they suggested to make larger.
• That there is an obvious coherence between the three products with exclusive
mention of fonts, settings and kind of images.
• That the cover panel of the digipak should fit more to the colour scheme of the
rest.
7. What improvements should be made?
After collection and reviewing the feedback from my target audience, there were
aspects brought up that I did improve on and some that I would improve on if I had
further opportunity.
One adjustment that I made after looking at this audience feedback was to make sure
I had all of the common conventions of the digipak. I added a reasonable barcode to
the back panel along with the logo for the ‘Universal Republic’ music label that was my
chosen institution, and a copyright symbol because the digipacks I studied had them
and my audience specified that a copyright symbol would look professional.
A modification that was brought up (that I would change if I had another chance) two
consecutive times was that I should try and make the rest of the digipaks house style
and colour scheme fit in with that if the sepia, red tones of the print advert, video and
cover panel of the digipak. The rest of the digipak follows more of a grey and bleak
character and if I could change this I would add a sepia attitude to the other panels of
the digipak so as the whole promotional package coheres perfectly.
8. Conclusion
Overall my audience feel I have been successful in the creation of a coherent,
attractive and promotional package. The audience feedback I collected, I found to be
very important to the progression and success of my work as it gave me a constant
update of weather I am going about connoting the genre or star image effectively.
The ‘Hypodermic Needle’ theory is that media can create a direct, untainted, potent
and influential effect on its audiences. Thus why it is of grave importance that the
promotional package we create is effective but also responsible in giving a good image
across to its audience.
This is what would have been done in the professional industry of making promotional
packages for signed artists, so that they can see it from a unbiased point of view to
create a more efficacious package. Qualitative feedback allows us to look at why the
audience are saying that they don’t like an aspect of the work, or that they don’t feel it
is suggesting the correct image of the artist. I believe audience feedback to be the best
way of improving your work.
