Siemer Summit 2015: The Playbuzz Method for Audience Engagement
•Download as PPTX, PDF•
0 likes•319 views
The homepage is dying and users are reading your articles. How Playbuzz can help with interactive content formats through the Playbuzz network.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (18)
Similar to Siemer Summit 2015: The Playbuzz Method for Audience Engagement
Similar to Siemer Summit 2015: The Playbuzz Method for Audience Engagement (20)
More from Playbuzz
More from Playbuzz (16)
Recently uploaded
Recently uploaded (20)
Siemer Summit 2015: The Playbuzz Method for Audience Engagement
- 2. Fact Sheet • Founded: 2012 • Officially launched: December, 2013 • Funding: $15.8MM • Investors: 83North, Carmel Ventures, TheTime, Rutledge Vine Capital, Saban Capital Group, FirstTime Venture Capital, Oded Vardi • Employees: 80 + (October 2015)
- 3. Offices across the globe Tel Aviv Hamburg Singapore London New York Already in operation Up next
- 4. Digital Publishing: The Model Is Broken!
- 5. Mobile devices have changed consumption habits 43 Users check their smartphones times a day
- 6. Users don’t read through entire articles (at least 78% of them) Source: Slate, 2013
- 7. The Homepage is dying Source: Atlantic, 2014
- 8. Today, everyone can be a publisher 2.4m tweets within 24 hours
- 9. Traditional business model is collapsing 198m people worldwide use ad blockers Sources: Google, 2014; Business Insider, 2015 $21.8bn worldwide revenue loss for publishers 56% of digital ads served are never seen
- 10. The new publisher: masters of digital storytelling
- 11. They outperform traditional media 50m monthly visits 20m monthly visits 16m monthly visits 17m monthly visits
- 12. $2500 $1500 $250 $70 Vice BuzzFeed Washington Post Boston Globe Their valuations easily surpass traditional publishers Media Company Valuations ($millions)
- 13. The new publishers’ DNA: Formats + Data + Ubiquitous distribution
- 14. How can the rest of the field catch-up?
- 16. Playbuzz cracked the DNA of digital publishing & storytelling VS.
- 17. A growing library of media formats Gallery QuizTriviaPersonality QuizListFlip CardsRanked List Countdown List Poll Open List Photo Caption Video
- 19. …that can be embedded on multiple websites
- 20. And promoted on the publishers’ site, feeds and mobile app…
- 21. …as well as their social channels
- 22. Playbuzz content is optimized based on proprietary analytics
- 23. Example: post-publishing item optimization to maximize share rates 0 5 10 15 20 25 I Will Survive Happy You've Got The Love Don't Stop Believin' Average Share Rate: 12.5%
- 24. Post-publishing item optimization 0 5 10 15 20 25 I Will Survive Happy You've Got The Love Don't Stop Believin' Average Share Rate: 18% You’re Beautiful
- 25. The world’s leading publishers use Playbuzz to remain relevant 5,000+ publishers can’t be wrong
- 26. A worldwide community of publishers and content creators 40,000+ authors 10,000+ items per month 200+ countries/territories 40+ languages
- 27. Maximizing impact through audience engagement and social sharing
- 28. Phenomenal engagement metrics 11%Share rate 94%Completion rate 4:30min Sessions
- 29. Off-the-charts engagement Playbuzz’s per-item engagement rates are three times higher Source: Digiday
- 30. Playbuzz.com features the best items
- 31. And became a viral hit 2,112,079 2,283,898 2,467,753 2,634,928 2,817,276 3,201,048 4,407,667 7,089,734 8,668,569 10,218,843 Yahoo BBC Mail Online The New York Times The Guardian NBC News Fox News BuzzFeed The Huffington Post Playbuzz Most shared websites on Facebook (monthly) Ranked among the most shared sites on Facebook Highest percentage of engagement per item Source: NewsWhip, January 2015
- 32. What Makes Playbuzz Different?
- 33. Playbuzz is like no other viral content website Editorial staffUGC vs.
- 34. Playbuzz is like no other content discovery platform vs. Content recommendationContent creation
- 35. Playbuzz is like no other social network vs. Social media networks Content optimized for social media
- 36. Playbuzz is like no other digital publishing tool vs. Exclusive CMS solutions Formats embeddable in any CMS
- 37. YouTube as a model • Tools for creating and publishing content • A destination website and a platform for 3rd party embeds • Community, discovery and monetization • Optional monetization for 3rd party authors & publishers
- 38. Playbuzz is the best of all these worlds
- 39. Business Model
- 40. Inventory on publishers’ embeds of Playbuzz content Ad units placed in heart of engagement
- 41. Native campaigns
- 42. Press Quotes “The Social Content Sensation Of The Year” “In November [2014], Playbuzz surpassed the Huffington Post and BuzzFeed as the most-shared site on Facebook.” “At a time when publishers and platforms can’t seem to swim in their own lanes, PlayBuzz is a notable exception.” “One of the hottest digital properties, a site that has in just months built the kind of appeal others would be happy with in a decade…” “Imagine if you could build a website that would beat the top publishers at their own game within 10 months of launching. That’s what Playbuzz did.” “Meet Playbuzz, the Platform Leveling the Content- Creation Playing Field.”
- 43. Thank You!