The ROI of Interactive Media A Refine+Focus Presentation for the Greater Dayton Advertising Association October 4, 2007
<ul><li>Interactive Training, Planning and Strategy </li></ul>About Refine+Focus
Sell Me This Pen
Selling the pen <ul><ul><li>Online sales / e-commerce </li></ul></ul><ul><ul><li>Online lead generation  (near term sales)...
Where to start
The Big Ideal
believes that the world would be a better place if:  Women felt better about themselves Dove The Big Ideal Concept: Steve ...
Branded Utility
Branded Utility “ Starbucks provides a place for me to get online and hear new music, Yahoo gives me answers.”  Brands bei...
Websites
Websites Usability
Websites Usability
Transactional vs. Relational Websites
Web page vs. Landing page Websites
Websites Example landing page for Muse Pens FREE Gift with Purchase Beautiful leather-bound journal! Corporate chrome ball...
Search
Search How does it work?  It’s about sales, not clicks
Media Choices <ul><li>Traditional media </li></ul><ul><li>Local portals </li></ul><ul><li>Local blogs </li></ul>
<ul><li>Traditional media </li></ul>
Interactive Media Mix (1) Banners (2) Podcasting (3) Streaming (4) Online Video (5) Email (6) Mobile
Interactive Media Mix (1) Banners Internet display advertising grew almost 18 percent to $5.5 billion between April 1st an...
Interactive Media Mix (2) Podcasting 25 million  users* in 2008 *Individuals who have ever downloaded a podcast in the U.S...
Interactive Media Mix (3) Streaming Online radio has a weekly audience of 29 million nationwide. Arbitron and Edison Media...
Interactive Media Mix (4) Online Video 24 % of consumers actually made a purchase after watching an online video ad iMedia...
Interactive Media Mix (5) Email 83.2% of marketers listed email as their most important advertising tactic for 2007 Via Em...
Interactive Media Mix (6) Mobile More than one in three mobile phone owners use text message regularly. Jacobs Media We re...
II. Local Portals Local is now the fastest growing segment in the online advertising world.  eMarketer, via iMedia Connect...
III. Local Blogs Technorati tracks over 107.6 million blogs
Social Media Image credit: www.theelusivefish.com
Social Media It starts with a Big Idea: Muse Pens Dream Wall
Social Media Social Media Channels comScore One in six people across the globe
Interactive Media Mix Revisited
The ROI of Interactive Media
 
Email:  [email_address] Web:  www.refineandfocus.com Blog:  www.quiverandquill.com For help with interactive media or to b...
Upcoming SlideShare
Loading in …5
×

The ROI of Interactive Media

3,347 views

Published on

A quick overview of interactive tools and their value.

Published in: Business, News & Politics
0 Comments
19 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,347
On SlideShare
0
From Embeds
0
Number of Embeds
57
Actions
Shares
0
Downloads
0
Comments
0
Likes
19
Embeds 0
No embeds

No notes for slide
  • The ROI of Interactive Media

    1. 1. The ROI of Interactive Media A Refine+Focus Presentation for the Greater Dayton Advertising Association October 4, 2007
    2. 2. <ul><li>Interactive Training, Planning and Strategy </li></ul>About Refine+Focus
    3. 3. Sell Me This Pen
    4. 4. Selling the pen <ul><ul><li>Online sales / e-commerce </li></ul></ul><ul><ul><li>Online lead generation (near term sales) </li></ul></ul><ul><ul><li>Online lead generation (business development) </li></ul></ul><ul><ul><li>Online Branding (category dominance) </li></ul></ul><ul><ul><li>Customer relationship management </li></ul></ul><ul><ul><li>Online promotion </li></ul></ul>
    5. 5. Where to start
    6. 6. The Big Ideal
    7. 7. believes that the world would be a better place if: Women felt better about themselves Dove The Big Ideal Concept: Steve Hayden, Vice Chairman of Ogilvy Mather Worldwide
    8. 8. Branded Utility
    9. 9. Branded Utility “ Starbucks provides a place for me to get online and hear new music, Yahoo gives me answers.” Brands being built on their usefulness to the consumer Johnny Vulkan, Anomaly
    10. 10. Websites
    11. 11. Websites Usability
    12. 12. Websites Usability
    13. 13. Transactional vs. Relational Websites
    14. 14. Web page vs. Landing page Websites
    15. 15. Websites Example landing page for Muse Pens FREE Gift with Purchase Beautiful leather-bound journal! Corporate chrome ball point $20 Ultimate Pen Offer “ The best business pen” I want it!
    16. 16. Search
    17. 17. Search How does it work? It’s about sales, not clicks
    18. 18. Media Choices <ul><li>Traditional media </li></ul><ul><li>Local portals </li></ul><ul><li>Local blogs </li></ul>
    19. 19. <ul><li>Traditional media </li></ul>
    20. 20. Interactive Media Mix (1) Banners (2) Podcasting (3) Streaming (4) Online Video (5) Email (6) Mobile
    21. 21. Interactive Media Mix (1) Banners Internet display advertising grew almost 18 percent to $5.5 billion between April 1st and June 30th of 2007. TNS Media Intelligence (via Marketing Trends)
    22. 22. Interactive Media Mix (2) Podcasting 25 million users* in 2008 *Individuals who have ever downloaded a podcast in the U.S. eMarketer, Feb. 2006
    23. 23. Interactive Media Mix (3) Streaming Online radio has a weekly audience of 29 million nationwide. Arbitron and Edison Media Research: The Infinite Dial 2007: Radio’s Digital Platform
    24. 24. Interactive Media Mix (4) Online Video 24 % of consumers actually made a purchase after watching an online video ad iMedia Connection
    25. 25. Interactive Media Mix (5) Email 83.2% of marketers listed email as their most important advertising tactic for 2007 Via EmailLabs
    26. 26. Interactive Media Mix (6) Mobile More than one in three mobile phone owners use text message regularly. Jacobs Media We recommend
    27. 27. II. Local Portals Local is now the fastest growing segment in the online advertising world. eMarketer, via iMedia Connection
    28. 28. III. Local Blogs Technorati tracks over 107.6 million blogs
    29. 29. Social Media Image credit: www.theelusivefish.com
    30. 30. Social Media It starts with a Big Idea: Muse Pens Dream Wall
    31. 31. Social Media Social Media Channels comScore One in six people across the globe
    32. 32. Interactive Media Mix Revisited
    33. 33. The ROI of Interactive Media
    34. 35. Email: [email_address] Web: www.refineandfocus.com Blog: www.quiverandquill.com For help with interactive media or to buy a pen…

    ×