NXT Media Victor Canada, Social Media Strategist MCSD, MSFP, CQIA, A+
What is Social Media? <ul><li>Conversation Based on Trust  </li></ul>
Is Social Media a Fad? <ul><li>FACTS 1 : </li></ul><ul><li>Over 300,000 businesses have a presence on Facebook and roughly...
Is Social Media a Fad? <ul><li>FACTS 1 : </li></ul><ul><li>Gary Vaynerchuk grew his family business from $4 million to $50...
Is Social Media a Fad? <ul><li>FACTS 1 : </li></ul><ul><li>Lenovo was able to achieve cost savings by a 20% reduction in c...
Is Social Media a Fad? <ul><li>FACTS 1 : </li></ul><ul><li>Tweets for a Cause sent out a tweet from Atlanta to encourage s...
Is Social Media a Fad? <ul><li>The Telephone… talk through a wire? </li></ul><ul><li>That’s  ridiculous ! </li></ul><ul><l...
Is Social Media a Fad? <ul><li>The Telephone… </li></ul><ul><ul><ul><li>Accepted </li></ul></ul></ul><ul><ul><ul><li>Impor...
Is Social Media a Fad? <ul><li>The Telephone… </li></ul>Now the basis for technological advancements.
Four Components of Social Media <ul><li>Connect </li></ul><ul><li>Inform </li></ul><ul><li>Respond </li></ul><ul><li>Liste...
Social Media Sites <ul><li>Jigsaw </li></ul><ul><li>Scribd </li></ul><ul><li>Wordpress </li></ul><ul><li>Slideshare </li><...
Social Media Tools <ul><li>Technorati </li></ul><ul><li>Smartphone </li></ul><ul><li>RSS Readers </li></ul><ul><li>Delicio...
Social Media Objectives <ul><li>Customer Service </li></ul>
Social Media Objectives <ul><li>Customer Support </li></ul>
Social Media Objectives <ul><li>Add Members </li></ul>
Social Media Objectives <ul><li>Gain Market Share </li></ul>
Social Media Objectives <ul><li>Voice of the Customer </li></ul>
Social Media Objectives <ul><li>Employee Engagement </li></ul>
Social Media Objectives <ul><li>Quality Assurance </li></ul>
Social Media Objectives <ul><li>Build a Tribe </li></ul>
Social Media Objectives <ul><li>Raise Funds </li></ul>
Social Media Objectives <ul><li>Promote a Cause </li></ul>
NXT Media – Get Started <ul><li>Start the Conversation – Schedule a Strategic Consultation </li></ul><ul><li>Determine Fun...
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NXT Media Social Media Overview

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Presentation I use to present a basic overview of social media or social networking describing what it is?, is it a fad?, parallel with the invention of the telephone, introduction to social media sites and tools, and a discussion of typical uses or objectives for social media. For more information contact me at victorc@nxtsm.com or twitter.com/victorcanada

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  • Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.
  • Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
  • To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
  • NXT Media Social Media Overview

    1. 1. NXT Media Victor Canada, Social Media Strategist MCSD, MSFP, CQIA, A+
    2. 2. What is Social Media? <ul><li>Conversation Based on Trust </li></ul>
    3. 3. Is Social Media a Fad? <ul><li>FACTS 1 : </li></ul><ul><li>Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses. </li></ul><ul><li>71% of companies plan to increase investments in social media by an average of 40% because: a) Low Cost Marketing b) Getting Traction c) We Have To Do It </li></ul>
    4. 4. Is Social Media a Fad? <ul><li>FACTS 1 : </li></ul><ul><li>Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. </li></ul><ul><li>Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers $7,500 Billboard = 300 new customers $0 Twitter = 1,800 new customers </li></ul><ul><li>The University of Texas MD Anderson Cancer Center witnessed a 9.5% increase in registrations by using social media </li></ul><ul><li>Web host provider Moonfruit more than recouped its $15,000 social media investment as their Website Traffic soared +300% while correspondingly sales increased +20%. </li></ul><ul><li>eBay found participants in online communities spend 54% more money </li></ul>
    5. 5. Is Social Media a Fad? <ul><li>FACTS 1 : </li></ul><ul><li>Lenovo was able to achieve cost savings by a 20% reduction in call center activity </li></ul><ul><li>Burger King’s Whopper Sacrifice Facebook program received 32 million media impressions which roughly estimated equals greater than $400,000 in press/media value. The estimated investment for this program was less than $50,000 </li></ul><ul><li>BlendTec increased its sales 5x by running the often humorous “Will it Blend” Videos </li></ul><ul><li>Dell sold $3,000,000 worth of computers on Twitter </li></ul><ul><li>Naked Pizza, a New Orleans Pizzeria that specializes in healthy pies, set a one day sales record using social media. In fact 68% of their sales came from people “calling in from Twitter” and 85% of their new customers were from Twitter. </li></ul>
    6. 6. Is Social Media a Fad? <ul><li>FACTS 1 : </li></ul><ul><li>Tweets for a Cause sent out a tweet from Atlanta to encourage support of Susan G. Komen for the Cure. As a result of retweets, the Atlanta Chapter site received 11,000 visitors in 24 hours </li></ul><ul><li>Intuit introduced “Live Community” into their TurboTax® products 2 years ago. Due in part to the resulting word-of-mouth, they have seen unit sales increase +30% each year and have now integrated “Live Community” into their other products like QuickBooks, Quicken, etc. </li></ul><ul><li>Software company Genius.com reports that 24% of its social media leads convert to sales opportunities </li></ul><ul><li>During Barack Obama’s campaign, he garnered 5 million fans on social media and 5.4 million clicked on an “I voted for Obama” Facebook button. Most importantly this resulted in three million online donors contributing $500 million in fundraising. An astounding 92% of the donations were in increments of less than $100 </li></ul>
    7. 7. Is Social Media a Fad? <ul><li>The Telephone… talk through a wire? </li></ul><ul><li>That’s ridiculous ! </li></ul><ul><li>Ok, but it’s not viable . </li></ul><ul><li>- How could it be practical ? </li></ul><ul><li>It’s sorcery! It’s evil ! </li></ul>
    8. 8. Is Social Media a Fad? <ul><li>The Telephone… </li></ul><ul><ul><ul><li>Accepted </li></ul></ul></ul><ul><ul><ul><li>Important </li></ul></ul></ul><ul><ul><ul><li>Needed </li></ul></ul></ul><ul><ul><ul><li>Common </li></ul></ul></ul>
    9. 9. Is Social Media a Fad? <ul><li>The Telephone… </li></ul>Now the basis for technological advancements.
    10. 10. Four Components of Social Media <ul><li>Connect </li></ul><ul><li>Inform </li></ul><ul><li>Respond </li></ul><ul><li>Listen </li></ul>
    11. 11. Social Media Sites <ul><li>Jigsaw </li></ul><ul><li>Scribd </li></ul><ul><li>Wordpress </li></ul><ul><li>Slideshare </li></ul><ul><li>Flikr </li></ul><ul><li>You Tube </li></ul><ul><li>Linked In </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul>
    12. 12. Social Media Tools <ul><li>Technorati </li></ul><ul><li>Smartphone </li></ul><ul><li>RSS Readers </li></ul><ul><li>Delicious </li></ul><ul><li>Bloglines </li></ul><ul><li>Tweetdeck </li></ul>
    13. 13. Social Media Objectives <ul><li>Customer Service </li></ul>
    14. 14. Social Media Objectives <ul><li>Customer Support </li></ul>
    15. 15. Social Media Objectives <ul><li>Add Members </li></ul>
    16. 16. Social Media Objectives <ul><li>Gain Market Share </li></ul>
    17. 17. Social Media Objectives <ul><li>Voice of the Customer </li></ul>
    18. 18. Social Media Objectives <ul><li>Employee Engagement </li></ul>
    19. 19. Social Media Objectives <ul><li>Quality Assurance </li></ul>
    20. 20. Social Media Objectives <ul><li>Build a Tribe </li></ul>
    21. 21. Social Media Objectives <ul><li>Raise Funds </li></ul>
    22. 22. Social Media Objectives <ul><li>Promote a Cause </li></ul>
    23. 23. NXT Media – Get Started <ul><li>Start the Conversation – Schedule a Strategic Consultation </li></ul><ul><li>Determine Funding for the effort: </li></ul><ul><ul><li>Budget </li></ul></ul><ul><ul><li>Sponsors </li></ul></ul><ul><ul><li>Grants </li></ul></ul><ul><li>Contact Information: </li></ul><ul><ul><li>Victor Canada – [email_address] or 225.270.9022 </li></ul></ul><ul><ul><li>On Twitter – twitter.com/victorcanada </li></ul></ul><ul><ul><li>On LinkedIn - linkedin.com/in/victorcanada </li></ul></ul><ul><li>1 Facts derived from Erik Quaulman videos http://www.youtube.com/user/Socialnomics09 </li></ul>

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