CIM Digital Summit Keynote Slides

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Daniel Rowles keynote slides from CIM Digital Summit 2013

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  • Digital is straightforwardChange Management isn’t and digital creates the need for change
  • http://en.wikipedia.org/wiki/File:Boston_Globe_responsive_website.jpg
  • BBC, lots of interaction but lots of budget and lots of journalists. Steve Pavlina – one guy writing articles and advertising on his site…(how to get up early) makes between $40,000 and $70,000 a month from his site…full time job for him.
  • BBC, lots of interaction but lots of budget and lots of journalists. Steve Pavlina – one guy writing articles and advertising on his site…(how to get up early) makes between $40,000 and $70,000 a month from his site…full time job for him.
  • CIM Digital Summit Keynote Slides

    1. 1. Digital & Social Media in 2013 #CIMSummit @danielrowles
    2. 2. Introductions Daniel Rowles Digital Marketing Trainer, Author and Consultant Editor Digital Marketing Podcast MD of TargetInternet.com CIM Course Director Mercedes, British Council, L’Oreal, Ernst & Young, Vodafone, Sony, DuPont @danielrowles
    3. 3. Agenda • Digital as Strategic Game Changer • Creating the Digital Organisation • Managing the Digital Organisation • Future Thinking in Digital and Social
    4. 4. Show of Hands Twitter Pinterest Google+ Analytics Snapchat
    5. 5. Digital in Perspective • 16 years of video are uploaded to YouTube every day • 24% of website traffic is coming from mobile devices • Mobile accounts for about 11.5% of ecommerce • 60% of businesses planning to more digital activity do not have a digital strategy • Over 500 Million Twitter accounts • There are approximately 400 Million tweets a day. • 24% of people have missed events while trying to post about them on social media #CIMSummit @danielrowles
    6. 6. Key Trends
    7. 7. Mobile and User Journey Responsive Design #CIMSummit @danielrowles
    8. 8. Smart Search = Stick to Providing Value #CIMSummit @danielrowles
    9. 9. Social Influence and Search #CIMSummit @danielrowles
    10. 10. Great web content examplesContent Fundamentals • Repeat and engaged audience is the key #CIMSummit @danielrowles
    11. 11. Great web content examplesSocial Fundamentals #CIMSummit @danielrowles
    12. 12. Custom Dashboards SEO Email Display CRMPPC Social Media Web Analytics Single Customer View #CIMSummit @danielrowles
    13. 13. Volume Based Metrics #CIMSummit @danielrowles
    14. 14. EdgeRank #CIMSummit @danielrowles
    15. 15. Social Proof #CIMSummit @danielrowles
    16. 16. Search Plus Your World #CIMSummit @danielrowles
    17. 17. ‘we can tell you that you’ll be late for a meeting based on your location, your calendar and the local traffic conditions.’ Privacy #CIMSummit @danielrowles
    18. 18. Management Structure http://mashable.com/2010/12/08/social-media-strategist/ Social Structure Fragmented Centralised Hub & Spoke #CIMSummit @danielrowles
    19. 19. Acquisition SEO PPC Social Media Display Email Conversion Analytics Analysis Social Data Usability Testing Retention Email Social Media Content Analytics Analysis and Social #CIMSummit @danielrowles
    20. 20. #CIMSummit @danielrowles
    21. 21. #CIMSummit @danielrowles
    22. 22. The Future? #CIMSummit @danielrowles
    23. 23. Conclusions • Understand user journey • Provide value • Measure against objectives • Process • Policy • Culture • Monitor, test and learn
    24. 24. Thank you danielrowles@me.com @danielrowles www.targetinternet.com

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