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The modern media landscape is broken and publishers struggle to efficiently monetize audiences,
while managing relationships with third parties across revenue channels and content distribution.
Agents for change offer a variety of support, but at what cost?
How We Help Publishers
The Challenge
Dowling, Best and Smith help leading publishers develop editorial distribution and revenue
strategies that enable the sustainable production of quality content in an increasingly digital and
platform dominated media environment. Contact info@dowlingbestsmith.com for more info.
MANAGEMENT CONSULTANTS:
Six figure organizational change
AGENCY NETWORKS:
Creative first approach
to build in margin
CONSULTANTS:
Single lens with
one frame of reference
Ecosystem
REACH
• Search
• Social
• Mobile
• Partnerships
• Distribution
• Amplification
• Content Strategy
RETENTION:
• User Funnel
• Newsroom Data
• Products/Services
• CRM
• Churn Reduction
• Propensity Models
REVENUE:
• Paywalls
• Subscriptions
• Paid Content
• Advertising
• Events
• eCommerce
• Affiliate
• Branded Content
Actionable Publisher Strategy
PUBLISHING EXPERTS:
Focused, effective and
Passionate
Dowling, Best, Smith © 2019. All Rights Reserved

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HOW WE HELP PUBLISHERS

  • 1. The modern media landscape is broken and publishers struggle to efficiently monetize audiences, while managing relationships with third parties across revenue channels and content distribution. Agents for change offer a variety of support, but at what cost? How We Help Publishers The Challenge Dowling, Best and Smith help leading publishers develop editorial distribution and revenue strategies that enable the sustainable production of quality content in an increasingly digital and platform dominated media environment. Contact info@dowlingbestsmith.com for more info. MANAGEMENT CONSULTANTS: Six figure organizational change AGENCY NETWORKS: Creative first approach to build in margin CONSULTANTS: Single lens with one frame of reference Ecosystem REACH • Search • Social • Mobile • Partnerships • Distribution • Amplification • Content Strategy RETENTION: • User Funnel • Newsroom Data • Products/Services • CRM • Churn Reduction • Propensity Models REVENUE: • Paywalls • Subscriptions • Paid Content • Advertising • Events • eCommerce • Affiliate • Branded Content Actionable Publisher Strategy PUBLISHING EXPERTS: Focused, effective and Passionate Dowling, Best, Smith © 2019. All Rights Reserved