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How to Create Ads That People
Actually Want to See
#FalconEd
Evgenia Babaeva
Account Manager
PANORAMA3000
Your Presenters.
#FalconEd
Mikael Lemberg
Director of Product Ecosystem
Falco...
• Latest & greatest from F8
• How to stand out
• Good targeting
• Best creatives
#FalconEd
Today’s Agenda.
9
WHAT SHOULD YOU THINK ABOUT?
EPHIMORAL CONTENT
CONVERSATIONAL MARKETING
EYES ON THE PRIZE
NO MORE VANITY METRICS
WHAT DOES THIS ALL MEAN?
SOCIAL ADVERTISING
A CHANCE. AND CHALLENGE.
12
▌ Worldwide 3.5 billion active social media users
▌ Average time spent: 2.5 hours per day
▌ Product research amongst to...
THE CHALLENGE :
HOW TO STAND OUT?
POLL
15
ROAD TO STAND OUT:
Wir arbeiten langfristig an
CREATIVES THAT FIT THE TARGETING
GOOD TARGETING1
2
WHY GOOD TARGETING?
BUT: GOOD TARGETING IS NOT ENOUGH.
WHAT IS ALSO (OR EVEN MORE) IMPORTANT:
GOOD CREATIVES.
19
FEATURES OF GOOD AD CREATIVES
PLATFORM FIT
STRONG VISUALS
TARGET GROUP FIT
STRONG STORIES
STAND OUT WITH:
STRONG VISUALS.
21
STADA – #HEALTHCHECKER
22
BALENCIAGA – SPRING 19
ADAPT THE LANGUAGE OF THE PLATFORM:
APPEAR NATIVE AND AUTHENTIC.
24
THE NORTH FACE – INSTAGRAM CAROUSEL AD
GRAB ATTENTION WITH:
STRONG STORIES.
26
NIKE – DREAM CRAZY
27
AIRBNB – TRAVELING FORWARD
28
HORNBACH – SO RIECHT DER FRÜHLING
ALWAYS CONSIDER THE MINDSET, INTERESTS
AND NEEDS OF YOUR AUDIENCE.
EMPATHY IS KEY!
30
NIKE
SOCIAL MEDIA IS FAST LIVING.
AND SO ARE THE NEEDS AND INTERESTS OF PEOPLE.
TO CREATE GOOD, OUTSTANDING ADS THAT ENGAGE
YOU...
#FalconEd
Up Next: June 27th
The Shift to Private Messaging and
What It Means for Your Customer
Experience
#FalconEd
@falconIfalcon.io welcome@falcon.i
Webinar: How to Create Ads That People Actually Want to See
Webinar: How to Create Ads That People Actually Want to See
Webinar: How to Create Ads That People Actually Want to See
Webinar: How to Create Ads That People Actually Want to See
Webinar: How to Create Ads That People Actually Want to See
Webinar: How to Create Ads That People Actually Want to See
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Webinar: How to Create Ads That People Actually Want to See

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Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?

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Webinar: How to Create Ads That People Actually Want to See

  1. 1. How to Create Ads That People Actually Want to See #FalconEd
  2. 2. Evgenia Babaeva Account Manager PANORAMA3000 Your Presenters. #FalconEd Mikael Lemberg Director of Product Ecosystem Falcon.io @panorama3000 @lemberg
  3. 3. • Latest & greatest from F8 • How to stand out • Good targeting • Best creatives #FalconEd Today’s Agenda.
  4. 4. 9 WHAT SHOULD YOU THINK ABOUT? EPHIMORAL CONTENT CONVERSATIONAL MARKETING EYES ON THE PRIZE NO MORE VANITY METRICS
  5. 5. WHAT DOES THIS ALL MEAN?
  6. 6. SOCIAL ADVERTISING A CHANCE. AND CHALLENGE.
  7. 7. 12 ▌ Worldwide 3.5 billion active social media users ▌ Average time spent: 2.5 hours per day ▌ Product research amongst top reasons why ▌ 19% increase in social ad spending ▌ THE RESULT: OVERLOADED FEEDS
  8. 8. THE CHALLENGE : HOW TO STAND OUT?
  9. 9. POLL
  10. 10. 15 ROAD TO STAND OUT: Wir arbeiten langfristig an CREATIVES THAT FIT THE TARGETING GOOD TARGETING1 2
  11. 11. WHY GOOD TARGETING?
  12. 12. BUT: GOOD TARGETING IS NOT ENOUGH. WHAT IS ALSO (OR EVEN MORE) IMPORTANT: GOOD CREATIVES.
  13. 13. 19 FEATURES OF GOOD AD CREATIVES PLATFORM FIT STRONG VISUALS TARGET GROUP FIT STRONG STORIES
  14. 14. STAND OUT WITH: STRONG VISUALS.
  15. 15. 21 STADA – #HEALTHCHECKER
  16. 16. 22 BALENCIAGA – SPRING 19
  17. 17. ADAPT THE LANGUAGE OF THE PLATFORM: APPEAR NATIVE AND AUTHENTIC.
  18. 18. 24 THE NORTH FACE – INSTAGRAM CAROUSEL AD
  19. 19. GRAB ATTENTION WITH: STRONG STORIES.
  20. 20. 26 NIKE – DREAM CRAZY
  21. 21. 27 AIRBNB – TRAVELING FORWARD
  22. 22. 28 HORNBACH – SO RIECHT DER FRÜHLING
  23. 23. ALWAYS CONSIDER THE MINDSET, INTERESTS AND NEEDS OF YOUR AUDIENCE. EMPATHY IS KEY!
  24. 24. 30 NIKE
  25. 25. SOCIAL MEDIA IS FAST LIVING. AND SO ARE THE NEEDS AND INTERESTS OF PEOPLE. TO CREATE GOOD, OUTSTANDING ADS THAT ENGAGE YOUR AUDIENCE, YOU HAVE TO: TAKE RISKS. EXPERIMENT. OPTIMIZE. AND REPEAT. 

  26. 26. #FalconEd
  27. 27. Up Next: June 27th The Shift to Private Messaging and What It Means for Your Customer Experience #FalconEd
  28. 28. @falconIfalcon.io welcome@falcon.i

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