At a breakfast club event we talked about the traditional marketing mix (think radio, newspaper, TV) - This presentation then picks up with digital and looking at how Google has influence and tools in this arena.
There are a multitude of Google products that can compliment your marketing mix and we looked at a few of these.
The presentation title also opened a more philosophical debate about the presence, growth and depth of Google that we touched on towards the end.
We'd love to know your thoughts on this (philosophically or marketing orientated!). Find us on twitter @bigwavemedia, LinkedIN or (umm...) Google+