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EVALUATION QUESTION 2
HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
In my magazine I have chosen to use
teenagers/young adults of middle/
working class background, purposefully
to tie in with my target audience
research. I done this because I wanted
them to relate to my magazine. All my
images are off female models, I choose
to do this because I want my magazine
to appeal to both male and females, and
as the layout and colours used are
mainly related to males by using female
models I would hope I would attract
both genders. Also by using females it
relates to Mulvey’s male gaze and that
men might pick this magazine up
because it has a young, attractive
woman on the front. So this then falls
into the typical audience of magazines
aiming at males, even though the image
would appeal to both genders.
The female on the front is conforming to the stereotypical view of
women in the media. The subject is wearing clothing that we relate to
a stereotypical female teenager a bomber jacket and jeans. This
reflects the target audience allowing them to relate to the subject and
maybe see her as aspirational. Her facial expression is unclear and
therefore might create a mystery in the audience which then might
make them question what the magazine is about, so they buy it. From
my research I found that there are a lot more women on the front of
magazines then men. They mostly seem to be sexualised, so I
followed this convention and made my model place her jacket
Front Cover
off her shoulder and
therefore follows Mulvey’s
Male Gaze theory. This may
also be supported with the
fact that she is using direct
mode of address, this could
create a relationship with the
reader (uses and
gratification). This is shown
on the three real life
magazines below.
Shot Types
In all my images I have used eyeline shots, the subject is
looking into the camera. This creates a direct mode of
address which means the audience can create a direct
personal relationship with themselves and the artist (uses and
grats).
The direct mode of address also makes the female more of an
subject than an object as there facial expressions are visual
and therefore not objectified. As I am making my magazine
for both male and females I wanted to make sure the pictures
weren't too objectifying that females wouldn't read it all.
I used a mixture of mid shots and long
mid shots in my magazine. As the two
main pictures in the magazine are both
mid shots and the same model, this
enables the reader to make a
connection between the both pictures.
The other two are both long mid shots
these both appear on the contents
page, this then separates them both
from the main two.
Other Images
In the double page spread alike the front cover I am representing a British
female teenager/young adult. I have done this by using mise-en-scene that
would represent a stereotypical teenager. With casual typical clothing with
a jacket and roll neck jumper. She has a passive expression on her face
however the direct mode of address prevents her being seen as an object
rather than an subject. Also the expression
and mise en scene could be a stereotype of a teenager as it
presents her as a mature female and a positive role model to
the target audience.
This picture is on the contents page, this image
represents a female teenager/young adult who is
having fun. The camera captured this perfectly as
we can see her throwing a baseball cap at the
camera. She is wearing casual clothing (denim
jacket and jeans) the target audience might find
this fashionable and therefore can relate to them.
This picture also appears on the contents page, it shows a female
teenager/young adult who is sitting comfortably on a stall. Her clothes
are also seen as casual and therefore might be able to relate to the
target audience creating a personal relationship between them both
(uses and grats).
Layout
The layout is representative of if the
teenagers/young adult target audience because
there is lots of images and it is not heavily
filled with text which if it was might be seen to
be aimed at an older audience. The structure is
organised so that nothing can be easily missed.
By using a structured layout I have eliminated
crowding of images meaning that any
discomfort that it might cause the reader has
also been eliminated. The text is informative
and grabs the audiences attention. Also on my
contents page I have included social media
links which is different too most other
magazines. I choose to do this because my
target audience is teenagers/young adults and
by including this feature I have instantly
grabbed the audiences attention and its also a
way of representing their cognitive needs.

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Evalutation question 2

  • 1. EVALUATION QUESTION 2 HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
  • 2. In my magazine I have chosen to use teenagers/young adults of middle/ working class background, purposefully to tie in with my target audience research. I done this because I wanted them to relate to my magazine. All my images are off female models, I choose to do this because I want my magazine to appeal to both male and females, and as the layout and colours used are mainly related to males by using female models I would hope I would attract both genders. Also by using females it relates to Mulvey’s male gaze and that men might pick this magazine up because it has a young, attractive woman on the front. So this then falls into the typical audience of magazines aiming at males, even though the image would appeal to both genders.
  • 3. The female on the front is conforming to the stereotypical view of women in the media. The subject is wearing clothing that we relate to a stereotypical female teenager a bomber jacket and jeans. This reflects the target audience allowing them to relate to the subject and maybe see her as aspirational. Her facial expression is unclear and therefore might create a mystery in the audience which then might make them question what the magazine is about, so they buy it. From my research I found that there are a lot more women on the front of magazines then men. They mostly seem to be sexualised, so I followed this convention and made my model place her jacket Front Cover off her shoulder and therefore follows Mulvey’s Male Gaze theory. This may also be supported with the fact that she is using direct mode of address, this could create a relationship with the reader (uses and gratification). This is shown on the three real life magazines below.
  • 4. Shot Types In all my images I have used eyeline shots, the subject is looking into the camera. This creates a direct mode of address which means the audience can create a direct personal relationship with themselves and the artist (uses and grats). The direct mode of address also makes the female more of an subject than an object as there facial expressions are visual and therefore not objectified. As I am making my magazine for both male and females I wanted to make sure the pictures weren't too objectifying that females wouldn't read it all. I used a mixture of mid shots and long mid shots in my magazine. As the two main pictures in the magazine are both mid shots and the same model, this enables the reader to make a connection between the both pictures. The other two are both long mid shots these both appear on the contents page, this then separates them both from the main two.
  • 5. Other Images In the double page spread alike the front cover I am representing a British female teenager/young adult. I have done this by using mise-en-scene that would represent a stereotypical teenager. With casual typical clothing with a jacket and roll neck jumper. She has a passive expression on her face however the direct mode of address prevents her being seen as an object rather than an subject. Also the expression and mise en scene could be a stereotype of a teenager as it presents her as a mature female and a positive role model to the target audience. This picture is on the contents page, this image represents a female teenager/young adult who is having fun. The camera captured this perfectly as we can see her throwing a baseball cap at the camera. She is wearing casual clothing (denim jacket and jeans) the target audience might find this fashionable and therefore can relate to them. This picture also appears on the contents page, it shows a female teenager/young adult who is sitting comfortably on a stall. Her clothes are also seen as casual and therefore might be able to relate to the target audience creating a personal relationship between them both (uses and grats).
  • 6. Layout The layout is representative of if the teenagers/young adult target audience because there is lots of images and it is not heavily filled with text which if it was might be seen to be aimed at an older audience. The structure is organised so that nothing can be easily missed. By using a structured layout I have eliminated crowding of images meaning that any discomfort that it might cause the reader has also been eliminated. The text is informative and grabs the audiences attention. Also on my contents page I have included social media links which is different too most other magazines. I choose to do this because my target audience is teenagers/young adults and by including this feature I have instantly grabbed the audiences attention and its also a way of representing their cognitive needs.