SlideShare a Scribd company logo
1 of 29
Download to read offline
Marketing: Art Versus
Science (Data)


                                             Jodee Rich




     Marketing: Art Versus Science 23rd August 2012
Data saves the day
                    	




Data Saves Human Life
                    
     (Two Stories)
                 




    Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                                  


Thousands ofData saves
            years BC
                  the day
                                             	





                               No Tools No Data No Clothes


            Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                                 
Monster eats Creative Guy
           Data saves the                        day
                                                   	





           Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                                   
Early Scientist and saves the
             Data Data Guy
                        day
                                                     	





             Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                       

Data saves the day Teller Guy
                 	

               Story        




 Marketing: Art Versus Science 23rd August 2012
Data Saves Human Life
                                                                       

Data saves the day
                 	





 Marketing: Art Versus Science 23rd August 2012
Marketing Channels"
  (Quick History)"
         
"
                        




  Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                    


Telegram Spam




                 Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                 

Billboards




  No Data
                             Creative Data




              Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                  


Direct Mail




               Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                    


Outbound Call Centre




                 Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                    


Broadcast Mass Media
(idiot box)




                 Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                        


Banner Ads
(Genius Creative)




                     Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                             


Social




          Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                     




OMG too much Data
                




  Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                          

      Data saves the day
                       	





No Data




       Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                          

      Data saves the day
                       	





No Data
                               Too much Data




       Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                          




No Data
                               Too much Data
       Analysis Paralysis




       Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                                


Filters in the stream of Data
 	

             Data saves the day




   No Data
                                  Too much Data




             Marketing: Art Versus Science 23rd August 2012
Marketing Channels
                                                                              

         Data saves the day
Action Analytics
         	





           Marketing: Art Versus Science 23rd August 2012
Data is the new Gold




   Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                       


Measurable

                                                        No Data No Money




         Adams cartoon




          Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                                               


Marketers have unlimited access to data
     100 billion conversations                                       5,000 posts processed
               indexed
                                                   per second




                                                                              http://vimeo.com/47756490#




                            Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                                       


Targeted Case Study 




                                 United Media Services - unitedmediaservices.com




               Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                        


Targeted 




             $339 million profit in June quarter
                   $9 per passenger
                             




                   Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                      

Kred Influence"
Statement




                 Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                      


Relevant 
Visual Stream




                 Marketing: Art Versus Science 23rd August 2012
Data is the new gold
                                                                                              



US Congressmen "
(creative guy)

  These are not my figures that I am
  quoting… they are from someone who
  knows what they are talking about 




http://www.slideshare.net/peoplebrowsr/marketing-art-or-science-adma-conference	




                         Marketing: Art Versus Science 23rd August 2012

More Related Content

More from PeopleBrowsr

PeopleBrowsr Custom Brand Champions
PeopleBrowsr Custom Brand ChampionsPeopleBrowsr Custom Brand Champions
PeopleBrowsr Custom Brand Champions
PeopleBrowsr
 
PeopleBrowsr Social Command Centers
PeopleBrowsr Social Command CentersPeopleBrowsr Social Command Centers
PeopleBrowsr Social Command Centers
PeopleBrowsr
 
Kred Brand Sponsored Page
Kred Brand Sponsored PageKred Brand Sponsored Page
Kred Brand Sponsored Page
PeopleBrowsr
 
Frocomm 2012 - We all have influence somewhere - Jodee RIch
Frocomm 2012 - We all have influence somewhere - Jodee RIchFrocomm 2012 - We all have influence somewhere - Jodee RIch
Frocomm 2012 - We all have influence somewhere - Jodee RIch
PeopleBrowsr
 
Social Media: Current and Emerging Technology and Applications for Government...
Social Media: Current and Emerging Technology and Applications for Government...Social Media: Current and Emerging Technology and Applications for Government...
Social Media: Current and Emerging Technology and Applications for Government...
PeopleBrowsr
 
Kred Moments - Social Influence for Real World Achievements
Kred Moments - Social Influence for Real World AchievementsKred Moments - Social Influence for Real World Achievements
Kred Moments - Social Influence for Real World Achievements
PeopleBrowsr
 
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
PeopleBrowsr
 

More from PeopleBrowsr (20)

dotCEO Marketing Plan Deck January 2014
dotCEO Marketing Plan Deck January 2014dotCEO Marketing Plan Deck January 2014
dotCEO Marketing Plan Deck January 2014
 
Kred.com is Your Influencer Network
Kred.com is Your Influencer NetworkKred.com is Your Influencer Network
Kred.com is Your Influencer Network
 
dotCEO | The New Internet for Leaders
dotCEO | The New Internet for LeadersdotCEO | The New Internet for Leaders
dotCEO | The New Internet for Leaders
 
Social OS for Enterprise
Social OS for EnterpriseSocial OS for Enterprise
Social OS for Enterprise
 
Social OS
Social OSSocial OS
Social OS
 
PeopleBrowsr Kred ad:tech Influence13SF
PeopleBrowsr Kred ad:tech Influence13SFPeopleBrowsr Kred ad:tech Influence13SF
PeopleBrowsr Kred ad:tech Influence13SF
 
Jodee Rich at AHICE 2012
Jodee Rich at AHICE 2012Jodee Rich at AHICE 2012
Jodee Rich at AHICE 2012
 
PeopleBrowsr Custom Brand Champions
PeopleBrowsr Custom Brand ChampionsPeopleBrowsr Custom Brand Champions
PeopleBrowsr Custom Brand Champions
 
PeopleBrowsr Social Command Centers
PeopleBrowsr Social Command CentersPeopleBrowsr Social Command Centers
PeopleBrowsr Social Command Centers
 
Kred Brand Sponsored Page
Kred Brand Sponsored PageKred Brand Sponsored Page
Kred Brand Sponsored Page
 
Kred Events
Kred EventsKred Events
Kred Events
 
Kred Rewards
Kred RewardsKred Rewards
Kred Rewards
 
Frocomm 2012 - We all have influence somewhere - Jodee RIch
Frocomm 2012 - We all have influence somewhere - Jodee RIchFrocomm 2012 - We all have influence somewhere - Jodee RIch
Frocomm 2012 - We all have influence somewhere - Jodee RIch
 
Kred Leaders and Stars
Kred Leaders and StarsKred Leaders and Stars
Kred Leaders and Stars
 
Social Media: Current and Emerging Technology and Applications for Government...
Social Media: Current and Emerging Technology and Applications for Government...Social Media: Current and Emerging Technology and Applications for Government...
Social Media: Current and Emerging Technology and Applications for Government...
 
Kred Moments - Social Influence for Real World Achievements
Kred Moments - Social Influence for Real World AchievementsKred Moments - Social Influence for Real World Achievements
Kred Moments - Social Influence for Real World Achievements
 
QantasLuxury Pyjamas Contest: Illustrated Tweets
QantasLuxury Pyjamas Contest: Illustrated TweetsQantasLuxury Pyjamas Contest: Illustrated Tweets
QantasLuxury Pyjamas Contest: Illustrated Tweets
 
PeopleBrowsr on Big Open Data
PeopleBrowsr on Big Open DataPeopleBrowsr on Big Open Data
PeopleBrowsr on Big Open Data
 
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
From Demographics to Psychographics to Behaviorgraphics - PivotCon 2011 - Jod...
 
Kred - Measurable influence. We all have Influence Somewhere
Kred - Measurable influence. We all have Influence SomewhereKred - Measurable influence. We all have Influence Somewhere
Kred - Measurable influence. We all have Influence Somewhere
 

Recently uploaded

Recently uploaded (20)

Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties ReimaginedEasier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Oauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoftOauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoft
 

Marketing - Art or Science ADMA Conference

  • 1. Marketing: Art Versus Science (Data) Jodee Rich Marketing: Art Versus Science 23rd August 2012
  • 2. Data saves the day Data Saves Human Life (Two Stories) Marketing: Art Versus Science 23rd August 2012
  • 3. Data Saves Human Life Thousands ofData saves years BC the day No Tools No Data No Clothes Marketing: Art Versus Science 23rd August 2012
  • 4. Data Saves Human Life Monster eats Creative Guy Data saves the day Marketing: Art Versus Science 23rd August 2012
  • 5. Data Saves Human Life Early Scientist and saves the Data Data Guy day Marketing: Art Versus Science 23rd August 2012
  • 6. Data Saves Human Life Data saves the day Teller Guy Story Marketing: Art Versus Science 23rd August 2012
  • 7. Data Saves Human Life Data saves the day Marketing: Art Versus Science 23rd August 2012
  • 8. Marketing Channels" (Quick History)" " Marketing: Art Versus Science 23rd August 2012
  • 9. Marketing Channels Telegram Spam Marketing: Art Versus Science 23rd August 2012
  • 10. Marketing Channels Billboards No Data Creative Data Marketing: Art Versus Science 23rd August 2012
  • 11. Marketing Channels Direct Mail Marketing: Art Versus Science 23rd August 2012
  • 12. Marketing Channels Outbound Call Centre Marketing: Art Versus Science 23rd August 2012
  • 13. Marketing Channels Broadcast Mass Media (idiot box) Marketing: Art Versus Science 23rd August 2012
  • 14. Marketing Channels Banner Ads (Genius Creative) Marketing: Art Versus Science 23rd August 2012
  • 15. Marketing Channels Social Marketing: Art Versus Science 23rd August 2012
  • 16. Marketing Channels OMG too much Data Marketing: Art Versus Science 23rd August 2012
  • 17. Marketing Channels Data saves the day No Data Marketing: Art Versus Science 23rd August 2012
  • 18. Marketing Channels Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  • 19. Marketing Channels No Data Too much Data Analysis Paralysis Marketing: Art Versus Science 23rd August 2012
  • 20. Marketing Channels Filters in the stream of Data Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
  • 21. Marketing Channels Data saves the day Action Analytics Marketing: Art Versus Science 23rd August 2012
  • 22. Data is the new Gold Marketing: Art Versus Science 23rd August 2012
  • 23. Data is the new gold Measurable No Data No Money Adams cartoon Marketing: Art Versus Science 23rd August 2012
  • 24. Data is the new gold Marketers have unlimited access to data 100 billion conversations 5,000 posts processed indexed per second http://vimeo.com/47756490# Marketing: Art Versus Science 23rd August 2012
  • 25. Data is the new gold Targeted Case Study United Media Services - unitedmediaservices.com Marketing: Art Versus Science 23rd August 2012
  • 26. Data is the new gold Targeted $339 million profit in June quarter $9 per passenger Marketing: Art Versus Science 23rd August 2012
  • 27. Data is the new gold Kred Influence" Statement Marketing: Art Versus Science 23rd August 2012
  • 28. Data is the new gold Relevant Visual Stream Marketing: Art Versus Science 23rd August 2012
  • 29. Data is the new gold US Congressmen " (creative guy) These are not my figures that I am quoting… they are from someone who knows what they are talking about http://www.slideshare.net/peoplebrowsr/marketing-art-or-science-adma-conference Marketing: Art Versus Science 23rd August 2012