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QantasLuxury Pyjamas Contest: Illustrated Tweets

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QantasLuxury Pyjamas Contest: Illustrated Tweets

  1. 1. The #QantasLuxury Pyjamas Contest Selected Tweets Illustrated Commissioned by PeopleBrowsr Illustrations by Adam Long The #QantasLuxury Pyjamas Contest | PeopleBrowsr
  2. 2. The Qantas Labor Dispute On October 29 2011 Qantas CEO Alan Joyce grounded the airline’s entire fleet to force government intervention in a labor dispute. Stranded passengers were not amused. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 2
  3. 3. The #QantasLuxury Campaign On November 21 2011 the social media team at Qantas decided to have a contest to lighten the mood. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 3
  4. 4. #QantasLuxury Fail 24 hours and 14,000 Twitter posts later here are a few of the most interesting tweets The #QantasLuxury Pyjamas Contest | PeopleBrowsr 4
  5. 5. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 5
  6. 6. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 6
  7. 7. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 7
  8. 8. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 8
  9. 9. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 9
  10. 10. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 10
  11. 11. The #QantasLuxury Pyjamas Contest | PeopleBrowsr 11
  12. 12. PeopleBrowsr’s illustrations of the #QantasLuxury Pyjamas Contest were created by our artist-in-residence Adam Long. For more information, please email contact@peoplebrowsr.com slidesha.re/QantasLuxury The #QantasLuxury Pyjamas Contest | PeopleBrowsr 12  

Editor's Notes

  • Story: Mitch script; “challenge problem solution benefits” – user focused
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