2. Kred Events
A social media marketing and influencer identification program for
generating awareness, excitement and participation!
Before The Event !
Targeting and Engagement
!
During The Event
Live leaderboard of social media activity !
!
After The Event
Comprehensive post-event reports
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3. We all have Influence somewhere
Every voice is important.
Our main Influencers are everyday people and
networks of friends.
Events bring together communities formed
around interests and affiliations.
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4. What is Kred?
Kred is Measurable Influence based on two metrics!
Influence!
Ability to inspire action: !
Retweets, Replies, New follows.!
Outreach!
Generosity, rewards actions, interacts
with others, spreads content.
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5. Kred Events
A real time influence and outreach leaderboard !
for any real or virtual event
Community!
Tweet the event hashtag, !
a session name or a
speaker to automatically join
the event community. !
Connection!
Highlight attendees and
help them find others with
shared interests.
6. Kred Events
Generate high involvement with event content and among
attendees
Gamification
Attendees and event
content providers will vie
to be Top Influencers and
Outreachers.
Virality!
Universal access assures
that people outside the
event can follow the
action, too.
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7. Before The Event
Social media to build marketing and sales
Attract the right people by finding key influencers in your target list
and uncover new influencers in your email database
Review past events to find the best-received sessions and
speakers
Research and analyze competitive events
Spread the word using key influencers in-market or utilize their
global reach
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8. During The Event
Gamification and Socialization
Showcase key influencers talking about the event in real time
Offer prizes and rewards to people at the top of the board
Allow other delegates to discover who they know and make new
connections at the event
Global promotion of the event in social media
Capture real-time feedback and spot problems early
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9. After The Event
Key planning tool for future events
Year-over-Year social volume and comparison
Highlight the most popular speakers and sessions
Look at key themes from the conference
Feedback on speakers
Event can be replayed to see what was said at any point!
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10. Real-Time Leaderboards
Branded with your logo and color scheme
Real time leaderboard
lists people using the
conference #hashtag
on Twitter
Optimized
display for iPads,
monitors &
big screens
Individual sessions
or speakers can have
their own leaderboard
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11. Turnkey Solution
Utilizes the power of social media before, during and post-event
for real-time feedback
We work with event teams to research, deploy and report on
each individual event
Available for a single event or all events in a region
Upsell opportunity for event teams to package with powerful
analytics and reporting capabilities
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12. Case Study - Ogilvvy
Social@Ogilvy’s Social Media Week Movers & Shakers showed
daily rankings in three cities
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13. Case Study - Ogilvy
Leaderboards brought the community together
“I only knew Gabrielle was at
the London event by seeing
her name on the
leaderboard. I would
probably have not known
she was there and missed
out on an opportunity had I
not see her name up on the
screen.”
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14. Testimonial
“We have built and used influence models over the past seven years. The
new Kred Events platform provides an interesting and novel way to track
event-related influence. It’s both real-time and topic focused.
!
“We love working with innovative technologies like Kred. They help us not just
understand but communicate how influence really works and how we can
apply it to social business.”
John Bell, Global Managing Director of Social@Ogilvy
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15. Case Study – The Grammys
We provide post-show social media metrics, including:
Social Mentions
Before & After
Year over Year
Competitive Analysis (Oscars)
Specific Keywords, #hashtags, and how users identified
themselves by location, community.
Individual Speakers / events to overall volume by percentage
Follower and Aggregate Social Growth
Sample Tweets from audience members / those watching
Examples of speakers / celebrities getting involved
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16. Kred Events In Action
See live examples at!
olympics.kred.com or xbox.kred.com
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17. For More Information
Web
PeopleBrowsr.com
Twitter
@Kred
Facebook
facebook.com/Kred.PB
Email
contact@peoplebrowsr.com
Phone
(877) 856 - 2935
Editor's Notes
Event producers are constantly looking for that next “hook” to drive delegates to a conference, while also keeping them engaged and entertained during the event. Kred events marries social media with traditional events to deliver an exciting and interesting way to analyse delegates before, during and after events.
Before the event: use the power of social media and Kred’s 1,000 day datamine to see what worked at the last event – who were the best speakers and sessions. Also see what competitors are doing – which events are being spoken about and why? Kred can also be used to find those people via social media that could benefit from attendance at the conference
Kred provides a unique and engaging way via the power of social media to show who is influential at an event, and also provides a reason for delegates to promote the event to a wider audience. By giving them a competitive activity (tweeting about the event to rise up the leaderboard), they have an incentive to talk about the event more. This means those not at the event hear about it via those at the event. Real-time speaker and session feedback can be captured via social media and fed to speakers and conference organisers in real time.
Post conference metrics – comprehensive view of what worked we and what the key themes were – perfect for the event report for the client
Leaderboard is entirely self contained – all that is needed is a screen and an internet connection – it refreshes automatically. Delegates can also view from their tablets or laptops at the event
Kred support the whole event package from design, development, delivery and final repporting.
The side effects of the love leaderboard was that delegates could discover each other and see who else was at the event and arrange to meet up. This brings a new level of involvement to the event organisers and participants
John Bell from Ogilvy was extremely impressed with what we were able to pull together in just a few days.
Kred and PeopleBrowsr have been monitoring and reporting on events and campaigns since 2007 and are able to bring this expertise to GPJ post event reports for clients with a social media angle
