The document discusses how big open data and social media can enable collective intelligence and an "inverted Orwellian revolution" where individuals ("Little Brother") have access to vast amounts of data. It provides examples of analyzing over 30 million TV show mentions and tracking mentions of Super Bowl brands in 2011 which increased 271% from 2010. It also describes the "Activity Statement" and "Kred Outreach" as ways to measure social media interactions and influence in a transparent way.

1. Big Open Data
Thought Leader Panel
Jodee Rich
CEO PeopleBrowsr
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3. Social Media Strategy
10,000 posts/second
1% Gold 100% Real
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4. Big Picture
Human Socialization
Swinging through the trees…
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5. Big Picture
Emerging from the jungle with language…
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6. Big Picture
Thousands of years later we wrote it down…
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7. Big Picture
PCs, internet, mobile phones and GPS have come together to
enable a vast distributed data network of collective memory
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8. Big Picture
A collective stream of intelligence…
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9. Connected Little Brothers will have more intelligence than
Big Brother
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10. An Inverted Orwellian Revolution
Little Brother has access to vast amounts of data
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11. Identity Archives
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12. Disconnected
Vast Replication of Efforts
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13. CASE STUDIES
Data Size
Total number of TV Show mentions since January 2011
30 Million
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14. TV Shows Analytics
TV Show: 60 Minutes
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15. Case Studies
Vehicle Brands Report
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16. Case Studies
2011 Super Bowl
387,162
vs 99,124
Total Tweets 2011
Total Tweets 2010
From last year, total volume of Tweets mentioning Super Bowl brands
increased 271%.
Doritos had the highest number of mentions in 2010 and was the 3rd top
mentioned brand this year, with an 89% increase in volume in 2011.
In 2011, most social activity of all ads was in the Auto industry,
represented by Volkswagon, Chrysler and Chevrolet.
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17. Activity Statement
The only fully transparent influence measurement system
A record of every interaction, a full view of your social presence
Post and earn points directly from the Activity Statement
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18. Kred Outreach
Outreach is the measure of generosity
Outreach points are based in levels and will
increase infinitely as users interact and
spread messages from others.
Outreach is measured by
Retweets
@replies
New follows
List following
Outreach represents how others inspire
you to interact and engage.
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19. Big Data for Little Brother will carry the next level of
Human Evolution
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20. Big Data for Little Brother will carry the next level of
Human Evolution We are the 99%
@WingDude slidesha.re/PBPepsiCo
JodeeRich@PeopleBrowsr.com
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