Deconstruction of Fabulous Magazine

1. Fabulous examples:

2. Hair covers half of Rihanna's
face. This suggests there's a
side to her you perhaps don't Eye-contact is shown again.
know. This intrigues the reader Rihanna engages the reader via
and leaves them wanting to simple eye contact with the
know more, which results in reader. This links with customer
them buying the magazine. interaction.
Rihanna is a figure who is
idolised worldwide and
Star’s head intersects and
especially by the target market
covers the middle of the
of this magazine. She is an
masthead. However with such
aspirational woman and a big
brand loyalty, and brand reach,
attraction to the reader.
customers still know this is
Fabulous magazine.
Scruffy writing which looks like
it’s been done very quick. This
symbolises the fast and sharp
Rihanna is clearly displaying lifestyle the reader wishes to
make-up and jewellery, and pursue.
accessories to create a feel for
the reader. It creates a need for
material goods in the audience.
They feel they must have the
same ‘stuff’ as Rihanna. Pun plays on ‘red’ and the
Consequently the reader picks colour of Rihanna’s hair, and
up the magazine in the hope the colour red connotes sexual
that it shares where Rihanna implications to the reader. This
gets her products from. fits in with their lifestyle choice
and the way they live. This is
then backed up in the sub-
heading ‘Sex symbol’.