This document compares and contrasts different types of media used to promote television shows and films: trailers, magazines, billboards, and soap operas. Trailers use exciting clips and sounds to encourage viewers to watch. Magazines provide images, articles, and information to create a brand. Billboards have short slogans and images to catch attention. Soap operas employ realistic techniques like multiple storylines and minimal makeup to represent a region.

1. Trailer Magazine Billboard
•Promotes the show or •Original Masthead to •Short and snappy
film, encouraging the the magazine. Creates slogan
audience to watch it. brand identity.
•Image(s)
•Different camera •Barcode
angles. •Channel Logo (ITV, E4)
•Multiple pictures, or
•Diegetic/Non Diegetic •Website
sometimes just one big
sound used throughout. picture •Information (When it
•Can be very short (10 starts, channel etc)
•Numerous features
seconds) or very long (2 •Anchoring
minutes). •Logo
•Brand Logo
•Details of show shown. •Website
For example: When it’s •Often colourful and
•Anchoring
on, website, Twitter memorable
hashtag etc. •Strapline
•Easy to read
•Shows exciting parts of •Buttons
the storylines to draw •Colour theme
the viewer in and create
an interest. •Competitions
•Beats match the edits

2. Soap Opera
•Various camera angles
•Continuous storyline
•Parallel narratives
•Emphasis on realism
•Representation of the
region (Eastenders set
in London)
Soap - Codes &
•Catharsis storylines – Convent i ons
we can relate to
•Little to no makeup
•Lots of conflict between
characters
•Lighting/colour reflects
mood