Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Oleg Afanasyev. Management of results. Training. 2013.
1. Presenter : Afanasyev Oleg
Participant : ________________
on October 17-18
Training Studio Business Systems
2. Purpose:
Equip managers with new technologies of the personnel productivity management.
Tasks :
Analyze performance of employees.
Describe business processes of subdivision.
Develop regulations of the organization of work for
departments.
Master the technology of controlling the behavior of
subordinates.
Learning how to manage the productivity of employees.
www.businessystem.com
2
3. Day 1.
10.00
Introduction to training: minute of boasting, analysis of the results of previous module.
11.30
Coffee break.
11.45
Theme 1. People.
•
•
•
•
•
Analysis of the effectiveness of subordinates.
Distribution of subordinates into categories based on their levels of performance.
Identify effective strategies for individual work with employees of different categories.
Development of the Program to improve productivity.
The implementation of the program to improve productivity.
13.00
Lunch.
14.00
Theme 2. Business Processes.
15.30
Coffee break.
15.45
•
17.15
Coffee break.
17.30
•
18.30
19.00
20.00
Summary of the day.
End of working time.
The movie.
•
•
•
Description of the output product of the units and definition its quality parameters.
Definition of Internal Customers and Internal Suppliers of subdivision.
Description of the Input and Output of key business process of subdivision.
Description of Key business process of subdivision.
Identification and description of the Providing business processes of subdivision.
www.businessystem.com
3
4. Name, title
Potential for the development
1.
2.
3.
4.
5.
Task of increasing employee productivity
My expectations for this training
1.
2.
3.
4.
5.
www.businessystem.com
4
5. Speaks only one
Gangway
Autumn
Shoulder loops
I am – utterance
A piece of Cake
A cup of Tea
www.businessystem.com
5
7. 1. People
1.
Analysis of the effectiveness of subordinates.
2.
Distribution of subordinates into categories based on their levels of performance.
3.
Identify effective strategies for individual work with employees of different categories.
4.
Development of the Program to improve productivity.
5.
The implementation of the program to improve productivity.
www.businessystem.com
7
9. KFS
People
Aspects of the improving economic efficiency of the personnel
1.
2.
3.
4.
5.
Points
Analysis of the effectiveness of subordinates.
Distribution of subordinates into categories based on their levels of performance.
Identify effective strategies for individual work with employees of different categories.
Development of the Program to improve productivity.
The implementation of the program to improve productivity.
Total
+
%
1.
2.
3.
4.
5.
5
Business Processes
1.
2.
3.
4.
5.
Description of the output product of the units and definition its quality parameters.
Definition of Internal Customers and Internal Suppliers of subdivision.
Description of the Input and Output of key business process of subdivision.
Description of Key business process of subdivision.
Identification and description of the Providing business processes of subdivision.
1.
2.
3.
4.
5.
5
Organization
1.
2.
3.
4.
5.
Definition or clarification of the organizational structure of the subdivision.
Creating Maps of activity for every job or Role position in a typical project.
Definition of the КPI.
Definition mechanism for monitoring and statistics control.
Statistics control in real time.
1.
2.
3.
4.
5.
5
Valuables
1.
2.
3.
4.
5.
Identification of key principles of behavior in the team.
Analysis of the loyalty of subordinates.
Description of the loyalty control.
Upbringing the desired behavior in employees.
Monitoring and control of deviations.
1.
2.
3.
4.
5.
5
Management
1.
2.
3.
4.
5.
Certification: Effectiveness, Competence, Loyalty.
Personal development planning.
Monitoring of development plans and efficiency dynamic.
Management decision making.
Implementation of management decisions.
1.
2.
3.
4.
5.
5
Total
www.businessystem.com
25
9
20. 2. Business Processes
1.
Description of the output product of the units and definition its quality parameters.
2.
Definition of Internal Customers and Internal Suppliers of subdivision.
3.
Description of the Input and Output of key business process of subdivision.
4.
Description of Key business process of subdivision.
5.
Identification and description of the Providing business processes of subdivision.
www.businessystem.com
20
21. Company
For whom?
What do we do?
What is the result of
activities?
www.businessystem.com
The quality criteria
of the result?
21
28. The Key
Business Process
Customer
KPI
Algorithms of actions
Implementation of
application
Application
Feedback
Correction of actions
1.
1.
1.
1.
Ans.
Ans.
Ans.
Ans.
2.
2.
2.
2.
Ans.
Ans.
Ans.
Ans.
3.
3.
3.
3.
Ans.
Ans.
Ans.
Ans.
4.
4.
4.
4.
Ans.
Ans.
Ans.
Ans.
5.
5.
5.
5.
Ans.
Ans.
Ans.
Ans.
www.businessystem.com
28
32. Providing Business
Processes
Supplier
KPI
Algorithms of actions
Implementation of
application
Application
Feedback
Correction of actions
1.
1.
1.
1.
Ans.
Ans.
Ans.
Ans.
2.
2.
2.
2.
Ans.
Ans.
Ans.
Ans.
3.
3.
3.
3.
Ans.
Ans.
Ans.
Ans.
4.
4.
4.
4.
Ans.
Ans.
Ans.
Ans.
5.
5.
5.
5.
Ans.
Ans.
Ans.
Ans.
www.businessystem.com
32
33. Day 2.
10.00
Subject 3. Organisation.
•
•
•
Determination and specification of the department organizational structure.
Development of Function Maps for each Workplace.
KPI Determination.
11.30
Coffee Break.
11.45
•
•
•
•
13.00
Lunch.
14.00
Subject 4. Core Values.
•
•
•
•
•
Development of Function Maps for each Role position in a typical project.
KPI Determination.
Specification of the monitoring mechanism and statistic control.
Real-time statistic control
Determination of key team -behavior principles.
Subordinates’ allegiance Evaluation.
Specification of an Allegiance control mechanism.
The desired employees' behavior development.
Deviations Monitoring.
15.30
Coffee Break.
15.45
Subject 5. Performance Management.
•
•
Appraisal: Performance, Competence, Allegiance.
Personal development planning.
17.15
Coffee Break.
17.30
•
•
•
18.30
19.00
Recapitulation.
Closing-up.
Monitoring of development plans and achievement progress.
Management decision-making.
Execution of Management decisions.
www.businessystem.com
33
34. 3. Organisation
1.
2.
Determination and specification of the department organizational structure.
Development of the Function maps for each workplace or a Role position in a typical project.
3.
KPI Determination.
4.
Specification of the monitoring mechanism and statistic control.
5.
Real-time statistic control
www.businessystem.com
34
36. Scrum in a rugby game between Newport and London Welsh in 1904
www.businessystem.com
36
37.
It is a project management methodology , which is actively
applied in the information systems development for the agile
software development.
Scrum clearly emphasizes on a quality control of the
development process.
Besides the software development project management,
Scrum can be also applied in
◦ A work of software support teams, or
◦ As an approach to the management of program development and
maintenance: Scrum of Scrums.
www.businessystem.com
37
39.
This approach was originally introduced by Takeuchi Hirotaka and Ikudjiro Nonaka in the
article “The New Product Development Game “(Harvard Business Review, January-February,
1986).
They noted that the projects, where small cross-functional teams are involved, usually produce
better Deliverables, and they explained it as “RUGBY APPROACH”.
In 1991 deGrace and Stahl in their book “Wicked problems, righteous solutions” referred to this
approach as SCRUM , sport term, mentioned by Takeuchi and Nonaka in their article .
At the beginning of 1990-s Ken Schwaber used the approach that has brought Scrum into his
company.
For the first time ever the Scrum has been widely introduced аs a documented and described
method by Schwaber and Jeff Sutherland at OOPSLA’96 in Austin.
Later on, Schwaber and Sutherland used to work together in order to process and describe
their experience and the industry best practice and integrate them in a methodology known
today as Scrum.
In 2001 Schwaber united his efforts with Mike Beedle in order to describe the method more
specifically in the book “Agile Software Development with SCRUM”.
www.businessystem.com
39
40.
Is a set of principles on which the development
process is based. It enables
1. In a fixed limited-in-time interactions , called sprints,
2. to deliver to an end-user functioning software with
advanced features, to which the greatest priority has been
determined.
3. Software features for the production in the following
sprint are determined during planning at the sprint
primary stage, and cannot be changed during its
duration.
4. The fact that sprint is strictly fixed and limited in time
makes the development process predictable and flexible.
www.businessystem.com
40
52. EMPLOYEES' COMPETENCE EVALUATION
№
Employees
Professional training received from the company
Knows
working
standards
by heart
Has been
trained at a
workplace
Instructed as
to a problemsolving
algorithm
Works without
mistakes
Performs
assigned
tasks fast and
in a good
manner
1
2
3
4
5
1
1
2
3
4
5
2
1
2
3
4
5
3
1
2
3
4
5
4
1
2
3
4
5
5
1
2
3
4
5
6
1
2
3
4
5
7
1
2
3
4
5
8
1
2
3
4
5
9
1
2
3
4
5
10
1
2
3
4
5
Competence
Total
Average score
52