2. Be Useful! Tell people something that will
make a difference in their lives.
your
goal
3. 6-8 minutes in length
.
Uses a slideshow that enhances
the discussion
Offers a clearly defined
argument, new perspective, or
other such “take away.”
BASICS
TED
TALK
4. Support talk with research,
with all borrowed
material properly cited within
the presentation.
include
a storytelling component at
some point (doesn’t
necessarily have to beYOUR
story).
BASICS
TED
TALK
5. Be "memorized." You're
allowed one notecard.
Be delivered in an engaging
manner. Do your best to use
strong eye contact, vocal
levels, confident body
language, helpful pausing,
and positive energy.
BASICS
TED
TALK
6. How do I organize this?
your
Resources
TED
TALK
7. How to
Organize
Monroe’s
Motivational
Modern marketing approach
to argument
• Attention: get the audience to
listen
• Need: get the audience to feel a
need or want
• Satisfaction: tell your audience
how to fill need or want
• Visualization: get the
audience to see the benefits of
the solution
• Action: encourage the
audience to do what is needed
to satisfy the need
9. Our
Organizational
Structure
An
example
• Attention: get the audience to
listen
• Need: get the audience to feel a
need or want
• Satisfaction: tell your audience
how to fill need or want
• Visualization: get the
audience to see the benefits of
the solution
• Action: encourage the
audience to do what is needed
to satisfy the need
10. An
example
ATTENTION
How do I get people to care
about reading?
Personal Story about my love
of reading as a kid
Story about my son hiding
from his kindergarten teacher
Historical Story about Socrates
arguing reading would make
us lazy
11. An
example
NEED
How do I show that there is a
problem or desire that reading
fulfills.
Argue that all people want
connection
Stats on mental health/
loneliness
Experts warning that we have
many problems to solve
12. An
example
SATISFACTION
How do I show that reading
can solve this problem?
Examples of book groups
Pictures of people talking
books
Personal stories about how
stories connected me to
others
13. An
example
VISUALIZATION
How do I help the audience
imagine themselves being
part of this?
Pictures of people reading
Pictures of cool books
A story where I describe their
new reading-filled life
14. An
example
ACTION
What should my audience do
now?
Suggest sites to find books
Use social media to hype
books
Write! Make the book you
want to read!
15. The Script
How do I draft
the script?
• Attention: get the audience to
listen
• Need: get the audience to feel a
need or want
• Satisfaction: tell your audience
how to fill need or want
• Visualization: get the
audience to see the benefits of
the solution
• Action: encourage the
audience to do what is needed
to satisfy the need
16. The Script
Break up your
writing into
categories; fill it
with your
information
• Attention: get the audience to
listen
• Need: get the audience to feel a
need or want
• Satisfaction: tell your audience
how to fill need or want
• Visualization: get the
audience to see the benefits of
the solution
• Action: encourage the
audience to do what is needed
to satisfy the need