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Persuasive presentation power point

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Persuasive presentation power point

  1. 1. Defining Persuasive Presentation • Persuasive Presentations are messages –that influence an audience’s choices by changing their responses toward an idea, issue, concept, or product
  2. 2. Three types of persuasive presentation 1. Speech to inspire -to influence listeners’ feelings, motivations (to inspire to be more spiritual) http://www.cbn.com/tv/3370758513001#.UyzI0WQP5Ow.facebook https://www.youtube.com/watch?v=r5JmY7M_zXg 1. Speech to convince -to influence listeners’ beliefs or attitudes (to convince that gender equality is beneficial to both men and women) https://www.youtube.com/watch? v=a4f6oUMp9OU
  3. 3. Three types of persuasive presentation 3. Speech of action -to influence listeners, behaviors and actions (you may want listener to join a n organization or to volunteer) https://www.youtube.com/watch?v=-MwyErsB6Oo
  4. 4. Which of these 3 types you speech fits in? •inspire •convince •action
  5. 5. Persuasive speech • Question of fact – seeks to uncover the truth based on fact (Who leaked the name of a CIA operative?) • Question of value – raises issues about goodness, badness, right, and wrong (Should our society allow people to take their own lives when they suffer from chronic pain?)
  6. 6. Persuasive speech • Question of policy Enters the realm of rules, regulations, laws (Should college students be prohibited from drinking alcohol on campus?)
  7. 7. Toulmin’s model of argument construction Claim – An assertion that is open to question, or the proposition based on reasoning. Data - Evidence or proof you provide to support your claim. Warrant -The link between the data and your claim
  8. 8. Warrant • Good speeches have multiple warrants supporting the same claim • Double check your outline
  9. 9. Think: • What is your claim? • What are the possible data to prove it?
  10. 10. Definitions • Deductive reasoning – To base a claim on some premise that is generally affirmed by the audience – Weakness: the premise does not have to be true • Inductive reasoning – to draw an inference from a series of particular instances – Weakness: Involves an inferential leap when jumping from particulars to generalizations
  11. 11. Avoid the six common fallacies 1. Name calling: unfairly labeling people 2. Glittering Generality: (accept an idea without examining the evidence because it looks so good. Example: Bringing democracy to the Arab world.) 3. Bandwagon technique: (the argument: “do because everybody is doing it”)
  12. 12. Six common fallacies 4. Circular reasoning Uses unproven positions to prove each other (He is unhappy because he drinks. He drinks because he is unhappy.) 5. Either/Or everything is binary (two opposite points), nothing is neutral or has multiple positions. (Example: You are either with me or against me.)
  13. 13. Six common fallacies 6. Post Hoc ( ergo propter hoc) Fallacy From Latin: after this; therefore, because of this (Because I walked under a ladder I am unlucky: I almost immediately was splashed by a passing car. Because I saw a black cat when I walked to the exam, I failed.)
  14. 14. Proposition Statement • A persuasive speech uses a proposition rather than a thesis statement • Proposition “Proposes” a change in attitude, action or beliefs and must include the word, “should.”
  15. 15. Three parts of proposition statement 1. The agent of action: who supposed to act 2. The word should: action word, what action your audience should take 3. The desired outcome: what your audience will do after your speech
  16. 16. More on Proposition • Although we can express “should” on different ways, for educational purposes, please stick to this requirement and use the word “should.” • To qualify as a proposition, a statement must be capable of being either true or false
  17. 17. Persuasive Organizational Patterns • Problem-solution pattern • Problem-cause-solution Establish a problem Explain the cause for the problem Offer a solution
  18. 18. Persuasive Organizational Patterns • Logical reasons pattern present the best-supported reasons for agreeing with organize the second strongest reason for the first, the strongest reason last, and any other reasons in the middle
  19. 19. Persuasive Organizational Patterns Criteria-Satisfaction Pattern • Seek the audience agreement with some criteria • Show how your proposal will fill those criteria
  20. 20. Monroe Motivated Sequence • Capture the attention of the audience • Establish the need for your proposal • Present the solution to the problem • Visualize the solution for the audience • State the behavior you expect: You want your audience’s action or approval

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