Our target audience for the media product is males and females aged 15 to 34. This age range was chosen based on primary research through questionnaires showing most respondents were 16 to 34, and secondary research finding cinema attendance was equal between males and females. To attract this audience, the plot of the opening sequence includes suspense, action and intensity, such as a car crash scene, to hold the interest of the 16 to 34 year olds.

1. MAIN TASK EVALUATION
Who would be the
audience for your
media product?

2. Initially we decided that our target
audience would be male and female
aged between 15 to 34. We all chose
this because we took into account our
primary and secondary research.

3. In our questionnaire, predominantly the age
range was between 16 to 34, therefore we
thought that this would be appropriate.

4. We also decided on both males and females
due to our secondary research, where we
found out that it was rather equal between
males and females as cinemagoers.

5. How did you
attract/address your
audience?

6. As our target audience age is 16 to 34 years old, we
made sure the plot was interesting. Therefore we
tried to add in as much suspense, action and
intensity into the opening sequence. One way did
this was by adding in the car crash scene.