Here are my slides from the Bleeding Edge at the STC Summit 2010.

1. Search Engine Optimization: My Life With Spiders Robert Rhyne Armstrong STC Senior Member Atlanta Chapter President Flickr: jeffsmallwood

2. Search Engine Optimization(SEO) Manipulating content, anchor text , information architecture and design to attract and influence web crawlers.

3. In other words…

4. Spiders! Flickr: Jasmic

5. Relax. These spiders are good.

6. Sneaky, but good.

7. I’m hungry. Flickr: Jasmic

8. They want your content.

9. Crawl. Index. Rank.

10. Math is hard.

11. So?

12. Eww.

13. There’s always a catch.

14. Eat me.

17. Poorly designed links

18. Bad use of CSS

19. No inbound links

20. Bad titles

21. Bad URL structure

22. META-tag stuffing

24. Strong keyword density

25. Proper titles Keyword : Company Name

26. Inbound links

27. Proper URL structure No spaces or _ Use the – Limit the layers Dadasaur.us/the-kids/hi-there

28. Good CSS design Tip: On Firefox, try View > Page Style > No Style

30. Strong, fresh content. Always keep your keywords in mind!

31. Title and alt text on everything. <a href=“../family/kids.php” title=“Well behaved children”>See my well-behaved children</a>

32. Yum! Flickr: Jasmic

33. Use analytics and try new things.

34. Let’s talk about you.

35. Idea: Create a landing page for a specific problem or application function.

36. Idea: Expose all or some of your documentation through an SEO-friendly CMS like WordPress.

37. Idea: Freelance as a web content writer.

38. seomoz.org copyblogger.com googlewebmastercentral.blogspot.com

39. That’s it!

40. rhynearmstrong.com robert@dadasaur.us