Monitoring Social Media forDocumentation Customer Feedback        Rhyne Armstrong
@ninety7 - #LavaCon
Welcome                                        Rhyne Armstrong                                        @ninety7            ...
* Peek-a-boo* Look out!* How to make a monster* Braaaaiiins…                  @ninety7 - #LavaCon
Peek-a-boo ( Pr e p ari ng yo u r s e l f)                                   @ninety7 - #LavaCon
It’s a Spooky place.                @ninety7 - #LavaCon
They are talking about you…
@Microsoft, your Kinect API documentation is bad, and you should feelbad.I wonder what percentage of my life has been wast...
Social Media does not belongto the marketing world.                      @ninety7 - #LavaCon
@ninety7 - #LavaCon
Look out!( So c ia l m e d i a s ta ti s ti cs a n d tr a c k i ng)                                                    @ni...
*   Google Alerts*   retweetrank.com*   Klout.com*   bit.ly*   tweetstats.com*   Social Bro                      @ninety7 ...
Or, you could pay…h ttp ://w ww.me dia bistro .co m/a l l twi tte r/fi l es/20 11/0 4/soci a l -me d i a -monitorin g -sur...
How to make a          monster!( Pr e p aring a n d d i s tr i b u ti n g c o n te n t fo r fe e d b a ck)                ...
It’s Alive!              @ninety7 - #LavaCon
Passive   Seductive          Aggressive              @ninety7 - #LavaCon
The Passive Approach
Publish content, then wait        on feedback* A good first step* Results can be skewed* Always putting out fires         ...
The Seductive Approach
Tease to draw them in         * Builds on the first type         * Brings them to your content         * May be done throu...
The Aggressive Approach
Go get them!    *Go to where they are    * A face with the content    * Announce – solicit – respond                     @...
@ninety7 - #LavaCon
@ninety7 - #LavaCon
@ninety7 - #LavaCon
@ninety7 - #LavaCon
Braaaiiins…( D o n ’ t fo r g e t to u s e th e m !)                                            @ninety7 - #LavaCon
Silence < Feedback < Sharing                     @ninety7 - #LavaCon
Never Stop  Running
Stick together                 @ninety7 - #LavaCon
Unleash the beast
Don’t freak out
Stay out of the woods
Still a better love story than Twilight                              @ninety7 - #LavaCon
You survived!     Rhyne Armstrong     @ninety7     facebook.com/rhyne     rhynearmstrong@gmail.com
Monitoring Social Media for Documentation Customer Feedback
Monitoring Social Media for Documentation Customer Feedback
Monitoring Social Media for Documentation Customer Feedback
Monitoring Social Media for Documentation Customer Feedback
Monitoring Social Media for Documentation Customer Feedback
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Monitoring Social Media for Documentation Customer Feedback

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Monitoring Social Media for Documentation Customer Feedback

  1. 1. Monitoring Social Media forDocumentation Customer Feedback Rhyne Armstrong
  2. 2. @ninety7 - #LavaCon
  3. 3. Welcome Rhyne Armstrong @ninety7 facebook.com/rhyne rhynearmstrong@gmail.comImages belong to Universal Studios, AMC’s The Walking Dead, or “The Walking Dead” Graphic Novel
  4. 4. * Peek-a-boo* Look out!* How to make a monster* Braaaaiiins… @ninety7 - #LavaCon
  5. 5. Peek-a-boo ( Pr e p ari ng yo u r s e l f) @ninety7 - #LavaCon
  6. 6. It’s a Spooky place. @ninety7 - #LavaCon
  7. 7. They are talking about you…
  8. 8. @Microsoft, your Kinect API documentation is bad, and you should feelbad.I wonder what percentage of my life has been wasted because of baddocumentation? #if_its_critical_effin_mention_it!@Life_Alert your documentation and communication flat out sucks.How can you be trusted with lives!? Not my moms after this. #custserv#fail @ninety7 - #LavaCon
  9. 9. Social Media does not belongto the marketing world. @ninety7 - #LavaCon
  10. 10. @ninety7 - #LavaCon
  11. 11. Look out!( So c ia l m e d i a s ta ti s ti cs a n d tr a c k i ng) @ninety7 - #LavaCon
  12. 12. * Google Alerts* retweetrank.com* Klout.com* bit.ly* tweetstats.com* Social Bro @ninety7 - #LavaCon
  13. 13. Or, you could pay…h ttp ://w ww.me dia bistro .co m/a l l twi tte r/fi l es/20 11/0 4/soci a l -me d i a -monitorin g -surve y.j pg @ninety7 - #LavaCon
  14. 14. How to make a monster!( Pr e p aring a n d d i s tr i b u ti n g c o n te n t fo r fe e d b a ck) @ninety7 - #LavaCon
  15. 15. It’s Alive! @ninety7 - #LavaCon
  16. 16. Passive Seductive Aggressive @ninety7 - #LavaCon
  17. 17. The Passive Approach
  18. 18. Publish content, then wait on feedback* A good first step* Results can be skewed* Always putting out fires @ninety7 - #LavaCon
  19. 19. The Seductive Approach
  20. 20. Tease to draw them in * Builds on the first type * Brings them to your content * May be done through a Facebook page or dedicated Twitter account @ninety7 - #LavaCon
  21. 21. The Aggressive Approach
  22. 22. Go get them! *Go to where they are * A face with the content * Announce – solicit – respond @ninety7 - #LavaCon
  23. 23. @ninety7 - #LavaCon
  24. 24. @ninety7 - #LavaCon
  25. 25. @ninety7 - #LavaCon
  26. 26. @ninety7 - #LavaCon
  27. 27. Braaaiiins…( D o n ’ t fo r g e t to u s e th e m !) @ninety7 - #LavaCon
  28. 28. Silence < Feedback < Sharing @ninety7 - #LavaCon
  29. 29. Never Stop Running
  30. 30. Stick together @ninety7 - #LavaCon
  31. 31. Unleash the beast
  32. 32. Don’t freak out
  33. 33. Stay out of the woods
  34. 34. Still a better love story than Twilight @ninety7 - #LavaCon
  35. 35. You survived! Rhyne Armstrong @ninety7 facebook.com/rhyne rhynearmstrong@gmail.com

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