Search Engine Optimization: My Life With Spiders<br />Robert Rhyne Armstrong<br />STC Senior Member <br />Atlanta Chapter ...
Search Engine Optimization(SEO)<br />Manipulating content, anchor text , information architecture and design to attract an...
In other words…<br />
Spiders!<br />Flickr: Jasmic<br />
Relax. These spiders are good.<br />
Sneaky, but good.<br />
I’m hungry.<br />Flickr: Jasmic<br />
They want your content. <br />
Crawl. <br />Index. <br />Rank.<br />
Math is hard. <br />
So?<br />
Eww.<br />
There’s always a catch.<br />
Eat me.<br />
<ul><li>Stale content
Poorly designed links
Bad use of CSS
No inbound links
Bad titles
Bad URL structure
META-tag stuffing
Not using title and/or alt text</li></li></ul><li>Well crafted links<br />Click here for more! = Bad<br />More cures for A...
Strong keyword density<br />
Proper titles<br />Keyword : Company Name<br />
Inbound links<br />
Proper URL structure<br />No spaces or _<br />Use the –<br />Limit the layers<br />Dadasaur.us/the-kids/hi-there<br />
Good CSS design<br />Tip: On Firefox, try View > Page Style > No Style<br />
Strong, fresh content.<br />Always keep your keywords in mind!<br />
Title and alt text on everything.<br /><a href=“../family/kids.php” title=“Well behaved children”>See my well-behaved chil...
Yum!<br />Flickr: Jasmic<br />
Use analytics and try new things.<br />
Let’s talk about you.<br />
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Search Engine Optimization: My Life With Spiders

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Here are my slides from the Bleeding Edge at the STC Summit 2010.

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Search Engine Optimization: My Life With Spiders

  1. Search Engine Optimization: My Life With Spiders<br />Robert Rhyne Armstrong<br />STC Senior Member <br />Atlanta Chapter President<br />Flickr: jeffsmallwood<br />
  2. Search Engine Optimization(SEO)<br />Manipulating content, anchor text , information architecture and design to attract and influence web crawlers. <br />
  3. In other words…<br />
  4. Spiders!<br />Flickr: Jasmic<br />
  5. Relax. These spiders are good.<br />
  6. Sneaky, but good.<br />
  7. I’m hungry.<br />Flickr: Jasmic<br />
  8. They want your content. <br />
  9. Crawl. <br />Index. <br />Rank.<br />
  10. Math is hard. <br />
  11. So?<br />
  12. Eww.<br />
  13. There’s always a catch.<br />
  14. Eat me.<br />
  15. <ul><li>Stale content
  16. Poorly designed links
  17. Bad use of CSS
  18. No inbound links
  19. Bad titles
  20. Bad URL structure
  21. META-tag stuffing
  22. Not using title and/or alt text</li></li></ul><li>Well crafted links<br />Click here for more! = Bad<br />More cures for Arachniphobia = Good <br />
  23. Strong keyword density<br />
  24. Proper titles<br />Keyword : Company Name<br />
  25. Inbound links<br />
  26. Proper URL structure<br />No spaces or _<br />Use the –<br />Limit the layers<br />Dadasaur.us/the-kids/hi-there<br />
  27. Good CSS design<br />Tip: On Firefox, try View > Page Style > No Style<br />
  28. Strong, fresh content.<br />Always keep your keywords in mind!<br />
  29. Title and alt text on everything.<br /><a href=“../family/kids.php” title=“Well behaved children”>See my well-behaved children</a><br />
  30. Yum!<br />Flickr: Jasmic<br />
  31. Use analytics and try new things.<br />
  32. Let’s talk about you.<br />
  33. Idea: Create a landing page for a specific problem or application function. <br />
  34. Idea: Expose all or some of your documentation through an SEO-friendly CMS like WordPress. <br />
  35. Idea: Freelance as a web content writer.<br />
  36. seomoz.org<br />copyblogger.com<br />googlewebmastercentral.blogspot.com<br />
  37. That’s it! <br />
  38. rhynearmstrong.com<br />robert@dadasaur.us<br />

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