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Rhyne Armstrong
From Small to
Enterprise: Growing
Pains in the Content
World
From Small to
Enterprise
Growing Pains in the Content World
@Ninety7
@Ninety7
Thank you
Rhyne Armstrong
@ninety7
Rhynearmstrong@gmail.com
Linkedin.com/in/rhyne
Facebook.com/rhyne
Instagram - ...
@Ninety7
Aboutme •24 years in TechComm
•11 years in Content Strategy.
•All in small biz or start-ups.
•
@Ninety7
Introduction
I am going to talk about:
• What have I gotten myself into?
• My attempt at an illustration.
• Where...
@Ninety7
Background
Story
•Small business bought by
Cisco.
•Small team with basic
content strategy.
•Defined roles, but no...
@Ninety7
Expectation
•Manage the documentation
team.
•Improve the quality of
content.
•Improve the distribution of
content...
@Ninety7
Problems
•Releases never stop.
•Decisions have to be made
quickly.
•There isn’t a manual.
•Platforms may not be
c...
@Ninety7
Realizations
•Some things are out of
your hands.
•Your mindset may have to
change.
@Ninety7
Realizations
•Some things are out of
your hands.
•Your mindset may have to
change.
•Your mindset will have to
cha...
@Ninety7
An
Illustration
@Ninety7
Football
@Ninety7
Football
@Ninety7
Football
@Ninety7
SmallSided
@Ninety7
SmallSided
• Little to no leadership off the
field.
• Agile by nature; lots of trial
and error.
• Small adjustmen...
@Ninety7
Players
@Ninety7
Players
•Individual effort is key.
•Roles are defined, but
don’t matter in the end.
•Players are fluid and play
a...
@Ninety7
Players
•Likely have access to all
levels of management.
•Small-sided is NOT easy
(or even easier).
•It is just d...
@Ninety7
What
happens?
@Ninety7
The Beautiful
Game
@Ninety7
It’sHUGe!
@Ninety7
Proper
Governance
@Ninety7
More
Stakeholders
@Ninety7
Compliance
Telegraph.co.uk
@Ninety7
Multiple
Processes
@Ninety7
PreciseRoles
@Ninety7
Complex
Strategy
@Ninety7
Multiple
Languages
Mirror.co.uk
@Ninety7
Bigger
Stakes
Arsenal.com
@Ninety7
The Arsenal
Way
@Ninety7
The Arsenal
Way
Arsenal Football Club
exists to make our fans
proud wherever they are in
the world and however th...
@Ninety7
Asa player…
@Ninety7
Asa player…
•Know your role.
•Adapt as necessary.
•Pass the ball.
•Know when to lead and
when to follow.
@Ninety7
Meanwhile,at
Stealthwatch
@Ninety7
ManageDoc
Team
•Hired for coverage, and to
increase knowledge and
talent.
•Improved doc team’s
integration in the...
@Ninety7
Improve
Quality
•Convert everything to
MadCap Flare so content
can be single-sourced and
localised.
•Put in place...
@Ninety7
Improve
Distribution
•Creating new HTML 5 help
system that pulls in pre-
tagged XML content from
a new LMS and Co...
@Ninety7
Improve
Distribution
•Prototyping a new
dynamic “playbook” that
matches content with
security bulletins,
troubles...
@Ninety7
Improve
Internal
Communication
•Working on a new intranet
for knowledge management.
•Created cross-functional
con...
@Ninety7
Improve
Internal
Communication
@Ninety7
Andone more
thing…
• Started common language
initiative. For Stealthwatch and
beyond.
• Common glossary.
• List o...
@Ninety7
ThingsI
learned
Find friends.
@Ninety7
ThingsI
learned
Take your time.
@Ninety7
ThingsI
learned
Learn.
@Ninety7
ThingsI
learned
Be agile.
@Ninety7
ThingsI
learned
Work together.
@Ninety7
ThingsI
learned
Watch for toes.
@Ninety7
ThingsI
learned
Content is (or can be) IP.
@Ninety7
ThingsI
learned
Don’t follow blindly.
@Ninety7
ThingsI
learned
Understand compliance
rules.
@Ninety7
ThingsI
learned
Share!
@Ninety7
Thankyou!
Rhyne Armstrong
@ninety7
Rhynearmstrong@gmail.com
Linkedin.com/in/rhyne
Facebook.com/rhyne
Instagram - ...
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Small to Enterprise: Growing Pains in the Content World

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In this presentation, I discuss the differences between managing content strategy in a small business and an enterprise business.

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Small to Enterprise: Growing Pains in the Content World

  1. 1. Rhyne Armstrong From Small to Enterprise: Growing Pains in the Content World
  2. 2. From Small to Enterprise Growing Pains in the Content World @Ninety7
  3. 3. @Ninety7 Thank you Rhyne Armstrong @ninety7 Rhynearmstrong@gmail.com Linkedin.com/in/rhyne Facebook.com/rhyne Instagram - rhynearmstrong
  4. 4. @Ninety7 Aboutme •24 years in TechComm •11 years in Content Strategy. •All in small biz or start-ups. •
  5. 5. @Ninety7 Introduction I am going to talk about: • What have I gotten myself into? • My attempt at an illustration. • Where are we now? • Learning from my mistakes.
  6. 6. @Ninety7 Background Story •Small business bought by Cisco. •Small team with basic content strategy. •Defined roles, but no shared content.
  7. 7. @Ninety7 Expectation •Manage the documentation team. •Improve the quality of content. •Improve the distribution of content. •Improve internal content.
  8. 8. @Ninety7 Problems •Releases never stop. •Decisions have to be made quickly. •There isn’t a manual. •Platforms may not be compatible.
  9. 9. @Ninety7 Realizations •Some things are out of your hands. •Your mindset may have to change.
  10. 10. @Ninety7 Realizations •Some things are out of your hands. •Your mindset may have to change. •Your mindset will have to change.
  11. 11. @Ninety7 An Illustration
  12. 12. @Ninety7 Football
  13. 13. @Ninety7 Football
  14. 14. @Ninety7 Football
  15. 15. @Ninety7 SmallSided
  16. 16. @Ninety7 SmallSided • Little to no leadership off the field. • Agile by nature; lots of trial and error. • Small adjustments make big improvements. • Mistakes impact only your team.
  17. 17. @Ninety7 Players
  18. 18. @Ninety7 Players •Individual effort is key. •Roles are defined, but don’t matter in the end. •Players are fluid and play all roles. • Field is small, so players can be everywhere on it.
  19. 19. @Ninety7 Players •Likely have access to all levels of management. •Small-sided is NOT easy (or even easier). •It is just different.
  20. 20. @Ninety7 What happens?
  21. 21. @Ninety7 The Beautiful Game
  22. 22. @Ninety7 It’sHUGe!
  23. 23. @Ninety7 Proper Governance
  24. 24. @Ninety7 More Stakeholders
  25. 25. @Ninety7 Compliance Telegraph.co.uk
  26. 26. @Ninety7 Multiple Processes
  27. 27. @Ninety7 PreciseRoles
  28. 28. @Ninety7 Complex Strategy
  29. 29. @Ninety7 Multiple Languages Mirror.co.uk
  30. 30. @Ninety7 Bigger Stakes
  31. 31. Arsenal.com
  32. 32. @Ninety7 The Arsenal Way
  33. 33. @Ninety7 The Arsenal Way Arsenal Football Club exists to make our fans proud wherever they are in the world and however they choose to follow us. - http://www.arsenal.com/the-club/the-arsenal-way
  34. 34. @Ninety7 Asa player…
  35. 35. @Ninety7 Asa player… •Know your role. •Adapt as necessary. •Pass the ball. •Know when to lead and when to follow.
  36. 36. @Ninety7 Meanwhile,at Stealthwatch
  37. 37. @Ninety7 ManageDoc Team •Hired for coverage, and to increase knowledge and talent. •Improved doc team’s integration in the agile squads by having doc work tracked as a task in a user story.
  38. 38. @Ninety7 Improve Quality •Convert everything to MadCap Flare so content can be single-sourced and localised. •Put in place a new 2-stage review system.
  39. 39. @Ninety7 Improve Distribution •Creating new HTML 5 help system that pulls in pre- tagged XML content from a new LMS and Content Distribution System. •Moved internal content to the ISO prescribed content repository (since it is IP).
  40. 40. @Ninety7 Improve Distribution •Prototyping a new dynamic “playbook” that matches content with security bulletins, troubleshooting, and security procedures.
  41. 41. @Ninety7 Improve Internal Communication •Working on a new intranet for knowledge management. •Created cross-functional content team. •Streamlining communication tools to help with the overload.
  42. 42. @Ninety7 Improve Internal Communication
  43. 43. @Ninety7 Andone more thing… • Started common language initiative. For Stealthwatch and beyond. • Common glossary. • List of terms. • Style and usage guide. • Wiki page for links and discussion of usage.
  44. 44. @Ninety7 ThingsI learned Find friends.
  45. 45. @Ninety7 ThingsI learned Take your time.
  46. 46. @Ninety7 ThingsI learned Learn.
  47. 47. @Ninety7 ThingsI learned Be agile.
  48. 48. @Ninety7 ThingsI learned Work together.
  49. 49. @Ninety7 ThingsI learned Watch for toes.
  50. 50. @Ninety7 ThingsI learned Content is (or can be) IP.
  51. 51. @Ninety7 ThingsI learned Don’t follow blindly.
  52. 52. @Ninety7 ThingsI learned Understand compliance rules.
  53. 53. @Ninety7 ThingsI learned Share!
  54. 54. @Ninety7 Thankyou! Rhyne Armstrong @ninety7 Rhynearmstrong@gmail.com Linkedin.com/in/rhyne Facebook.com/rhyne Instagram - rhynearmstrong

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