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Introduction to marketing communication planning

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Nijaz N
Nijaz N

Marketing communications are messages and related media used to communicate with a market

Marketing
1 of 5
Introduction to Marketing Communication Planning Prepared By Nijaz N
Elements in the Communication Process 2
Key Factors in Good Marketing Communication 3 Sellers Need to Know What Audiences They Wish to Reach and Response Desired. Sellers Must be Good at Encoding Messages That Target Audience Can Decode. Sellers Must Develop Feedback Channels to Assess Audience’s Response to Messages. Sellers Must Send Messages Through Media that Reach Target Audiences
Steps in Developing Marketing Communication Program 4 1. Identifying the Target Audience 2. Determining the Response Sought 3. Designing a Message 4. Choosing Media 5. Selecting the Message Source 6. Collecting Feedback
Steps in Developing Effective Marketing Communication 5Step 6. Collecting Feedback Step 5. Selecting the Message Source Step 4. Choosing Media Designing a Message Attention Interest Desire Action Step 2. Determining the Communication Objectives Buyer Readiness Stages Awareness Knowledge Liking Preference Conviction Purchase Step 1. Identifying the Target Audience

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Introduction to marketing communication planning

  • 1. Introduction to Marketing Communication Planning Prepared By Nijaz N
  • 3. Key Factors in Good Marketing Communication 3 Sellers Need to Know What Audiences They Wish to Reach and Response Desired. Sellers Must be Good at Encoding Messages That Target Audience Can Decode. Sellers Must Develop Feedback Channels to Assess Audience’s Response to Messages. Sellers Must Send Messages Through Media that Reach Target Audiences
  • 4. Steps in Developing Marketing Communication Program 4 1. Identifying the Target Audience 2. Determining the Response Sought 3. Designing a Message 4. Choosing Media 5. Selecting the Message Source 6. Collecting Feedback
  • 5. Steps in Developing Effective Marketing Communication 5Step 6. Collecting Feedback Step 5. Selecting the Message Source Step 4. Choosing Media Designing a Message Attention Interest Desire Action Step 2. Determining the Communication Objectives Buyer Readiness Stages Awareness Knowledge Liking Preference Conviction Purchase Step 1. Identifying the Target Audience