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Major Steps in Developing Effective Communication

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Sameer Mathur
Sameer Mathur

Steps in Developing Effective Communication

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Developing
Major Steps
START with a clear TARGET audience
Determine Of Communication
Category Need Brand Attitude Brand Awareness Brand Purchase Intention
Formulating, How to Say What to Say Who should say
Design Creative Strategy Informational Appeals Transformation al Appeals Message Strategy
Creative Strategy HOWAds can be EFFECTIVE
Transformational AppealInformational Appeal Informative 1 or 2 sided messages Uses Positive/Negative Appeals (Fear, Guilt, Humor, Love) Creative Strategy HOWAds can be EFFECTIVE
Message Strategy Search Appeal, Theme which reflects POPs & PODs
( 4 Rewards of Product ) Χ ( 3 Experience ) = ( 12 Messages) Rational Sensory Social Ego Satisfaction Result of Use Experience Product in Use Experience Incidental to Use Experience Message Strategy
Select an Efficient Means To Carry Message Integrated
Affordable Objective & Task % of Sales Competitive Parity Company’s Affordability Budget = % of Profit According to Company’s Objective Competition with Others
Deciding On
Type of Product Market Buyer – Readiness Stage Product Life Cycle Stage
Coordinating Media Implementing IMC
Major Steps in Developing Effective Communication

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