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Typography
1. Typography is the art and technique of arranging type. It is concerned with the selection, design, and arrangement of letterforms and text. 2. The document provides a history of typography beginning in the 1400s with the invention of the printing press and movable type by Johannes Gutenberg. It discusses important figures like Claude Garamond, John Baskerville, and the development of typefaces like Times New Roman, Helvetica, Courier, and digital fonts. 3. The lesson teaches about typographic terminology like cap height, x-height, baseline, ascenders, descenders, and serifs. It provides an assignment for students to create an 8x10 picture using only fonts
Typography
- 1. Creating with Typography A Lessonin Graphic Design with Mrs. Hurd Reference Material Found Here
- 2. TAKE NOTES! Turn notesinto folder when completed
- 3. What is Typography? 1.The art or process of printing with type 2. The work of setting and arranging types and printing them 3. The general character or appearance of printed matter
- 4. Graphic Design Uses •Stylistic Characteristics • Readability- what is it being used for? Website, newspaper, poster, packaging…
- 5.
- 6. • Cap Height-refersto the height of a capital letter above the baseline for a particular typeface • X Height/Midline-The height of lowercase letters; does not include ascenders or descenders • Baseline-The invisible line where all characters sit. • Ascender-the upward vertical stem on some lowercase letters, such as h and b, that extends above the x-height • Descender-the part of the letters that extends below the baseline • Serrif- is the little extra stroke found at the end of main vertical and horizontal strokes of some letterforms
- 7. A History ofTypography • In the 14oos Guttenberg invented a system of movable type that revolutionized the world and allowed for dramatic mass printing of materials. • The Printing Press, which is still used today.
- 8. Claude Garamond • In1490 Garamond was the first to develop a typeface not designed to imitate handwriting but on rigid geometric principles. • He also began the tradition of naming the font after himself. • His font was dominently used for 200 years.
- 9. John Baskerville In 1757,John Baskerville introduced the First Transitional Roman which increased contrast between thick and thin strokes, had a nearly vertical stress in the counters and very sharp serifs. Hairline serrif
- 10. Times New Roman In1931 Stanley Morrison was commissioned by the Times’ Newspaper to produce a new easy-to- read typeface for the publication.
- 11. Helvectica • Swiss artistMax Miedinger created in 1954 • Most popular typeface of our time • First font design to use the white space (negative space) as a design element-sans serrif
- 12. Courier • Created in1955 by Howard Kettler • Designed for IBM • Most popular typeface used on the typewriter for 30 years • Square serrif
- 13. Digiset • 1964 byRudolf Hell • First digital font created • Based off of pixels/bitmaps
- 14. Postscript • Created byAdobe in 1985 • Used computer & mathematical calculations
- 15. Truetype • Apple &Microsoft’s rival to postscript • Created in 1989 • Not as sclean and relieable as postscript but led to an explosion of new font designs
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- 17. Opentype • Is across-platform font file format • Mixing of Adobe & Microsoft • Compatible with Mac and Windows • Expanded layouts and design features • Font boom-Easily find free fonts online
- 18. Assignment: Create an interestingpicture using only fonts. You may change the size, color, direction of the text. The final picture should be 8x10, 200 ppi with a solid color background.
- 24. Let’s get staerted! 1.Find a reference photo from your collection of photos or the internet. 2. Open and resize in photoshop. 3. Follow the pen tool demonstration. 4. Adjust layers, blending options, try out some new filters…include previously learned skills.