This document contains notes from an art class on typography. It includes terms related to the parts of a letter such as the baseline, cap height, ascender, descender, stem, and crossbar/arms. It also defines typography as the design and use of typefaces for communication. Typography began with Gutenberg's printing press but has roots in hand-lettering. Fonts can communicate messages about a company through their construction and any symbols. There are three cases in lettering: uppercase, lowercase, and title case. The main styles are Roman, poster, script, and unusual or trademark styles.

1. Name:_____________________
Class:_____________________
Mrs. Hurd Art Rm 201
Day One: Typography Notes
Draw & Label Parts of a Letter:
The Language of Lettering
Directions: 1) Draw your own letter diagram and label in the space
provided above. 2) Use the artfchsmules.blogspot.com blog to
complete the missing information in the notes pages. Turn in at the
beginning of class on 2/13.
 Typography is the ___________ and use of typefaces as a means of
_______________.
 Typography began with the firstprinting press-_____
_______________, but really has its roots in hand-lettering
(_______________, ________________ text, etc.).
 Lettering or typography is a very important part of visual communication.
Fonts can communicate
_________________________________________________________.
 Think of some company logos that are justa typeface (Coke, Fender, Canon,
etc.) What color arethey? What does the construction of the typeface
communicate about the company?

2. Name:_____________________
Class:_____________________
Mrs. Hurd Art Rm 201
Parts of a Letter:
 Baseline:
 Meanline:
 Cap Height:
 Ascender:
 Descender:
 Stem:
 Crossbar or Arms:
Serifs, Cases & Styles of Lettering
 Serifs: Fonts are often divided into ___________and _______________.
 Serif fonts are ________________ by the extra decorative line (style
endings) at the __________ of the ___________ (examples of serif fonts
are Times Roman and Georgia )
 Sans serif do not have the extra _____________ ________. (examples of
sans serif fonts are Arial and Impact)
There are_______ “cases”inlettering: _________, lower and ___________
4 Main Styles of Lettering:
 Roman Style,
 Poster Style, bold or general, is very popular and easy to read. It has even thickness in
all directions and may or may not have serif endings.
 Script is a “connected” letter style, can be thick and thin or even thickness. It usually is
“italic” or slanted. It is a very graceful, decorative style.
 Unusual or “trademark” text styles are unique and creative. They can be created for
specific company logos and are usually copyright protected.
!!!You may go onto the next blog post and review the Charles Demuth PPT if you finish early!!!!