Effective use of social media for academic purposes

1. Writing for different purposes:
Twitter and blogging
Roger Watson

2. Blogging and tweeting
• The power of social media
• Effective use of Twitter
• Effective blogging
• Making social media work
• Being professional on social media

3. The power of social media

4. INFODEMIOLOGY
• Tweets predict citations
• Search engine queries predict influenza
• Tweets during the H1N1 pandemic correlated with
incidence rates
• Tweets about a movie accurately predict its success at the
box office prior to initial screening.

5. http://www.youtube.com/watch?v=TXD-Uqx6_Wk

6. http://www.youtube.com/watch?v=TXD-Uqx6_Wk

7. Twitter
Twitter is an American microblogging and social
networking service on which users post and interact with
messages known as "tweets". Registered users can post,
like and retweet tweets, but unregistered users can only
read them.
Wikipedia

9. Use of Twitter

10. Use Twitter by academics
1 in 40 scholars in the US and UK use Twitter
and that number continues to grow.
Most academics only interact professionally with other
researchers in their subfield or at their institution.
Why Academics Should Use Twitter

11. Why academics use Twitter
25 Interesting Observations About How
Academics Use Twitter

13. Effective use of Twitter

14. How to be useful on Twitter
• Tweets should contain links

15. 02/02/2021

16. How to be useful on Twitter
• Tweets should contain links
• Tweets can be linked to pictures

17. 02/02/2021

18. 02/02/2021

19. 02/02/2021

20. How to be useful on Twitter
• Tweets should contain links
• Tweets can be linked to pictures
• Tweets should use hashtags

21. 02/02/2021
…what the #### are
hashtags?

22. 02/02/2021
People use the hashtag symbol # before a relevant keyword or phrase (no
spaces) in their Tweet to categorize those Tweets and help them show
more easily in Twitter Search.
Clicking on a hashtagged word in any message shows you all other Tweets
marked with that keyword.
(Twitter support)

23. 02/02/2021

24. How to be useful on Twitter
• Tweets should contain links
• Tweets can be linked to pictures
• Tweets should use hashtags
• Minimise trivia

25. 02/02/2021

26. How to be useful on Twitter
• Tweets should contain links
• Tweets can be linked to pictures
• Tweets should use hashtags
• Minimise trivia
• Retweet interesting material

27. 02/02/2021

28. How to be useful on Twitter
• Tweets should contain links
• Tweets can be linked to pictures
• Tweets should use hashtags
• Minimise trivia
• Retweet interesting material
• Don’t be offensive…beware of the ‘career-ending’ tweet!

29. Effective blogging

30. 02/02/2021
So exactly what is a blog?
A blog is an online diary or journal located on a website. The content
of a blog typically includes text, pictures, videos, animated GIFs and
even scans from old physical offline diaries or journals and other
hard copy documents. Since a blog can exist merely for personal
use, sharing information with an exclusive group or to engage the
public, a blog owner can set their blog for private or public access.
What Is A Blog? – A Guide to Understanding The Concept Of
Blogging

31. 02/02/2021
Blogs vs Websites – What is the difference?
In most cases, non-blogging websites are updated with new content
less frequently then associated blog pages and blog-devoted
websites. Blogs typically receive weekly, daily or even less than
hourly updates. Non-blog websites, such as individual personal
interest and biography or business sites, typically only update their
news and blog content at that frequency and then add new pages or
update some content as needed. Blogs also promote discussion.
They have comment sections designed to create online
conversations about blog content and blog owners in a similar
fashion as comment sections provided to readers by news media
platforms and other publishers under online articles.
What Is A Blog? – A Guide to Understanding The Concept Of

32. 02/02/2021
Blog posts vs Pages – What is the difference?
The term “page” describes the document and the location. It is
important to note that the term “blog” is also frequently used to
describe a collection of web pages that specifically share blog
content, especially on blog-focused websites.
What Is A Blog? – A Guide to Understanding The Concept Of
Blogging

33. 02/02/2021
What kind of people blog?
Almost no limitations exist regarding the types of people who create
blogs. Blog creators, also known as “bloggers,” come from all walks
of life and backgrounds from around the world. As long as a person
has access to online tools that help them to create web page
content, they can make a blog and promote it to attract readers. The
most common bloggers include individuals who want to simply
share personal information about themselves and/or their interests
and hobbies with the world.
What Is A Blog? – A Guide to Understanding The Concept Of
Blogging

34. 02/02/2021
The 8 Habits of Highly Effective Bloggers
1. Effective bloggers are prolific
2. Effective bloggers are concise
3. Effective bloggers are analytical
4. Effective bloggers are lifelong learners
5. Effective bloggers are focused and consistent
6. Effective bloggers plan ahead
7. Effective bloggers are persistent
8. Effective bloggers are self-starters
The 8 Habits of Highly Effective Bloggers

36. Making social media work

37. Making it work
• Don’t run your social networking sites in isolation
• Develop a strategy for promoting your work and profile
• Decide what your essential content is
• Decide how you are going to get it ‘out there’

38. Being professional on social
media

39. 02/02/2021
Remember
• be responsible
• be professional

40. ‘

41. Challenges for you:
• Set up a Twitter account
• Describe yourself in your profile
• Send out a tweet
• Tweet one interesting link
• See how much information you can get into 280 characters
• Try including a link
• Try including a picture
• Tweet out a link from an online newspaper
• Send out a link with a hashtag and then click on the hashtag and see
how your tweet has been added

42. r.watson@hull.ac.uk
0000-0001-8040-7625
@rwatson1955