This document provides an introduction to using Twitter for learning and development purposes. It begins with defining social media and social learning. It then explains what Twitter is, how to set up an account, and some common Twitter terms. The document discusses how social media and social learning are converging and the benefits of using Twitter for learning. It provides examples of how Twitter can be used in learning contexts and discusses the "back channel". It concludes by recommending some Twitter accounts to follow and assigning homework to create an account and tweet to enter a raffle.

1. An Introduction forLearning ProfessionalsFollow Me!David KellyCPLP, CRPPresident, ASTD-LI(516) 474-1852dkelly7@optonline.net

2. What’s your Social Media Usage?4. I create and share content, spearhead discussions, and teach others3. I actively use my accounts and connect with others2. I have accounts, but don’t use them much.Social what?

3. What’s your Twitter Usage?4. I create and share content, spearhead discussions, and teach others3. I actively use my account and connect with others2. I have an account, but don’t use it much.What’s a Twitter?

4. Expectations……What would you like to get out of this session?Objectives…Explore Social Media, Social Learning, and the Convergence of the Two

5. Explain what Twitter is

6. Set up a Twitter Account

7. Define common Twitter Terminology

8. Discuss Twitter’s Importance in Learning and DevelopmentWhat is Social Media?Image from Wordle.net

9. What is Social Media?Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.via Wikipedia.org

10. What is Social Media?When most people think of Social Media, they think of the most commonly used tools.

11. What is Social Learning?Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior.via Wikipedia.org

12. What is Social Learning?Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior.via Wikipedia.org

13. What is Social Learning?It’s ALLSocial LearningWell… MOST of it is anyway.

14. Current Examples of Social LearningCase Studies

15. Coaching

16. Round Robins

17. Teach-Backs

18. Discussions

19. Compare/Contrast

20. Debrief

21. Mentoring

22. Role Plays

23. Teleconferences

24. Games

25. Field Trips

26. Icebreakers

27. Group ProjectsThe Convergence…Social Media is not new.Social Learning is not new.What is new is the convergence. Social media technologies have advanced to a point that they are no longer a barrier to social learning. They can now be used to support and enhance social learning

28. Why Use Social Media for Learning?Collaboration

29. Reduced Costs

30. Strengthen Culture

31. Build Teamwork

32. Enhances Communication

33. Knowledge Management

34. Reduced Costs

35. Supports Diversity

36. It’s what the learners want…

37. What is a Twitter?Twitter is a social networking and microblogging website. It enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps.via Wikipedia.org

38. What exactly is Twitter?Social MediaWebpageMessaging ServiceSocial NetworkTweetMicro-Blog

39. What exactly is Twitter?Social MediaWebpageYES!Messaging ServiceSocial NetworkTweetMicro-Blog

40. Twitter - SimplifiedA text message is a short message limited in characters that someone sends……to a single specific person who can read and respond to the message.

41. Twitter - SimplifiedA Twitter message, or ‘tweet’, is a short message limited to 140 characters that someone sends…

42. Twitter - Simplified…but unlike text messages, a tweet can be read by anyone that decides to ‘follow’, or view, a person’s Twitter updates.

43. The Misconception of Twitter

44. The Power of Twitter

45. The Power of Twitter

46. The Power of Twitter

47. The Power of Twitter

48. What’s on Twitter?Pointless Babble40.55%Conversational37.55%Pass-Along Value8.70%Self-Promotional5.85%News3.75%Spam3.60%Source: Pear Analytics

49. What’s on Twitter?Pointless Babble40.55%Conversational37.55%Pass-Along Value8.70%Self-Promotional5.85%News3.75%Spam3.60%Source: Pear Analytics

50. Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com

51. Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com

52. Setting up a Twitter AccountCreating a Twitter Account is very easy, and can be done in 5 minutes or less.Let’s create one now.

53. Twitter Terms: FeedThe Twitter feed is the list of tweets that are viewable on your Twitter home page. The feed consists of messages posted by people you follow.

54. Twitter Terms: FollowIf you want to read a person’s Twitter postings, you choose to follow them.Following someone will make their tweets visible on your Twitter home page.

55. Twitter Terms: AvatarThe picture that is visible on a user’s home page and next to each of their tweets is called an avatar.Avatars are customizable within a user profile.

56. Twitter Terms: @The Commercial At (or just At) symbol (@) is used to indicate a Twitter User Name.@Tweets that include a user name preceded by the @ symbol will be visible on that user’s home page even if they do not follow you.

57. Twitter Terms: @Be aware that in addition to being viewable by the person whose user name you include in your message, your tweet is still public and visible by anyone searching or following your tweets.@

58. Twitter Terms: #The hashtag symbol (#) is used by Twitter users to group tweets on similar topics. By searching the topic proceeded by a hashtag, you can see all posts from users that included the hashtag in their tweet.#

59. Twitter Terms: RTRT is a Twitter abbreviation that stands for Retweet. Retweets are one of the more powerful features of Twitter.Retweets give you the option to share a tweet that you read with those that follow you.RT

60. Twitter Terms: DA tweet starting with the letter D is a Direct Message.Direct Messages are sent directly to the recipients Direct Message box and are NOT publicly viewable.D