Slides from the first week of class for Beginning Social Media at SDSU Digital and Social Media Collaborative.

1. Session I:
Beginning Social Media
Professional Certificate in Digital & Social Media
Instructor: Dorrine Mendoza dorrinem@gmail.com
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2. Welcome!
● Experience in print and broadcast.
Currently the online content producer for
North County Times
● Email: dorrinem@gmail.com
● Cell: 619-339-4827(text okay)
○ Facebook| Twitter (@assignmentdesk1)
○ LinkedIn | Foursquare | Google+ |
Pinterest | Get Glue | Storie
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3. AGENDA
●We have a ton to cover
over the next four weeks.
●Pass out syllabus
●Introduce course
● SDSUDigiMedia online
● Review grading system
● Review weekly homework
Each class begins with every
person sharing a piece of
social media news from the
previous week
Mashable | RWW | NiemanLabs |
Gawker | Buffer | Copyblogger |
Social Media Today | Blogs
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4. Engagement & Quality Content
Find it. Share it.
Topics should cover ways to:
○ To promote content and drive traffic
○ Open dialogue with the community they are
trying to reach
○ Research and news gathering
○ Crowdsourcing for a community of resources
○ The changing news/journalism landscape
○ Blog & website integration
○ How to build a network
○ How to establish a personal brand
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5. REQUIREMENTS
●Weekly attendance
Sign-in required! With only four weeks in the course,
missing a class could adversely impact your grade!
●Completion of weekly reading assignments
●Final project includes
Creating and completing a Twitter & LinkedIn profiles,
finding 25 relevant followers, share two tweets a day for the
next four weeks, at least one tweet will be an RT or
@mention, one tweet must include #smsdsu hashtag, favorite
five tweets. Like 10 relevant pages on Facebook, subscribe to
10 relevant people, create one Pinterest board, post twice a
week to Google+.
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6. COURSE OVERVIEW
In this course I will help you use social
media to do five things:
● Find story ideas, track trends and sources
● Publish real-time updates and experiment with engagement
● Connect with fans and viewers in new ways
● Bring traffic and attention to your work
● Help you creat, craft and enhance your personal brand
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7. COURSE OVERVIEW
●Goals & Objectives
What will you be able to do after
you complete this course, you ask?
● The point isn’t to learn the ins and outs of every one
of the latest social networking trends.
● Instead, it is to …
■ understand your motives & reasons for being
there,
■ use it to establish and enhance your online
brand and expand your reach,
■ and embrace the ability to adapt regardless of
the tools. Because they will change!
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8. COURSE OVERVIEW
Student survey
Send an email to dorrinem@gmail.com so
that I can give you access to the survey
form. We'll take 15 minutes to complete
this survey.
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9. As you start consider:
○ What your message is
○ What your desired outcome is
○ Who your target audience is
○ Where/how to find and create quality content
appropriate to this audience
Is the work you post clickable, linkable,
shareable, embeddable?
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10. WHO ARE THE BIG PLAYERS? HERE’S
A FEW. (PINterest, Google+, Path)
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11. For next week:
● Have a completed LinkedIn profile
● Be prepared to create a Twitter account
(have a handle, photo, bio ready to go)
● Have your news item ready to share
● Be prepared to create a Facebook account
or page (photo, bio, ready to go)
● If you already have a Twitter account -
start Tweeting 2x every day!