1. Name: Amelia Morris
Candidate Number: 4150
Center Name: St. Andrew’s Catholic School
Center Number: 64135
OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P3 (a and b), M1 and D1 Evidence

2. Contents
Proposal(s): Slide 3
Why did I choose BEATS as my final magazine name/idea?: Slide 4
Market place/position: Slide 5&6
Photography plan: Slide 7
Photography prop list: Slide 8
Locations Recce: Slide 9-10
Test Photography: Slide 11
Hand drawn drafts: Slide 12-17
Draft interviews: Slide 18
Audience Profile: Slide 19-20
Graphic Layouts: Slide 21
House style: Slide 22-23
Sample Materials: Slide 24-25
Format of Beats: Slide 26
Price of Beats: Slide 27
How will BEATS be distributed: Slide 28
Conclusion: Slide 29

3. Proposal(s)
To see the full versions of the proposals for two magazine check out both magazine
ideas “BEATS!” and “Rock Your Music” on my blog page.

4. Why did I choose Beats as my final magazine name?
From all three name ideas BEATS, Music Matters and Rock your Music. I had to make a
very important decision in the pre- production stage. The reason why I named my
music magazine BEATS was because it was the most popular choice in my primary
research (survey to research my target audience and their needs.) BEATS is also a good
music magazine name as it is very conventional phase/word to music because if a
track doesn’t have a Beat then what’s the point, there is no music. It also the sound of
drum.

5. Market place/position
My ambition is that BEATS music magazine will be market leader in the next 5 years if my budget predictions all
go to plan.
In the meantime BEATS! Music magazine will be a competitor along with NME, KERRANG, Q and MOJO.
The circulation figures for MOJO as of June 2013 was 79,345.
The circulation figures for Q as of June 2014 was 48, 353.
The circulation figures for KERRANG as of June 2013 was 30,300.
The circulation figures for NME as of 14th Feb 2014 was 18,184.
BEATS Magazine would come up following NME magazine at the being and once more and more people know
about it they will buy it and read it regularly, which would increase circulation figurers and soon it will
hopefully become market leader once BEATS mag become more established.

7. Photography Plan
This is my Photography plan, which outlines the reasons behind choosing “BEATS” as my
magazine title, the product description, the photographers details, casting members and
reasons for choosing them to feature in the first issue of my magazine, (model requirements)
how they should like?, hair and make up and finally where and when the photoshoot is going to
take place.

8. Photography Prop List
This is an in depth list of all the props/equipment and other essentials that will be needed for not only the
photoshoot, but of running my business as a whole. It includes Apple macs, printers and printer ink, paper,
pens, Adobe Photoshop, Rented office space, office furniture, lighting, cameras, tripods, guitars, stools, SD
cards and Tea, Coffee refreshments. Within this I have also included screenshots of the process and the prices.
To view this bigger check out my blog page.

9. Locations Recce
This is my locations recce, which outlines the location of the images, the
equipment needed, the permission required and the potential risks/hazards
that could occur.

10. Locations Recce
Locations of the George Ezra photoshoot
This is where I will go to take the photos for the George Ezra photoshoot. Due to
technical and privacy issues I am unable to show you pictures inside the location until the
day we go to take them.

11. Test Photography
By taking photos as trial versions is a good way to get the best possible images at the
end for my new magazine BEATS!
These are photos that I had taken that are not great quality. This is due to many
factors such as poor composition, the fact that the second and third image has the
guitar cut off, there is other distractions in the background of the image that makes
the main subject unimportant.

12. Rock Your Music Hand Drawn Drafts
I have produced hand drawn drafts for a potential magazine called “ROCK YOUR MUSIC!” that I would have
produced if it was the most popular from my primary research .
Main image:
They are all usually
centred around the
middle in all music
magazines.
Barcode:
Always presented on
either the
top/bottom left
corner and is for
retailer use only.
Price: £2:50
Either place by the barcode, like I
have done here or beneath the
masthead.
Masthead: I have placed it in the centre as I knew that it would
look different I also knew that my final magazine name would
be to the top left. Puff Promotion: “2 free
posters inside!” To increase
the target market and
magazine sales.Date of issue:
“3rd Jan 2015“
Always presented on the top
right by the masthead or by
the barcode.
Cover lines:
Placed down the
sides of the main
image. To let the
reader know of
what’s inside.
Strapline: Always placed
beneath the masthead.
Social media and publisher links:
Many music magazine do this to
increase the target audience,
especially on online platforms like
Facebook.

13. Rock Your Music Hand Drawn Drafts
Main headline:
Presented in huge, bold font on the
left page of the DPS.
Main image and description
This is usually the biggest image
and is of the main artist/band or
film cast.
Page numbers:
To make the magazine look
more professional and realistic.
It will also link with the contents
page to let readers know where
to look for a specific page.
Names of those
involved in the
article:
To let the readers
aware of who
wrote and took
the images for the
interview/article/
review.
Main Body of interview:
The most important part of the
DPS interview. It provides the
main written content.
Pull quote:
This is added in
to make it more
dramatic and
interesting.
They place it
within the main
body of text,
between two
columns.
Smaller image:
This a different
image that is
sometimes added
in to break up the
large chunks of
text, to make it
more visually
appealing.
Social media links:
Many music
magazine do this to
increase the target
audience, especially
on online platforms
like Facebook.

14. Hand drawn drafts: Front cover and DPS
We produced hand drawn drafts of the front cover and DPS for the potential first issue. This
helped guide me, when it came to producing the real thing.
Masthead:
This placed to the top
left corner like NME.
Date of issue:
Dates unusually go
beside the masthead or
by the barcode .
Puff Promotion:
“ 2 free posters!”
Most puff promotions
are shown on the
front cover
Cover lines:
Cover lines are presented either
sides of the ain image.
Price:
They usually put the price
with the barcode or by the
masthead name.
Main image:
All main images on the front covers of
music magazines are always places in
the centre, so that there is room to
put the cover lines and main
headline.
Strapline:
All straplines go
beneath the
masthead. I haven't
given s strapline on
this draft, but it
would be
“Discover Your BEAT!”
Social media and publisher links:
Used to increase the target audience
and magazine sales/circulation across
many online platforms like Facebook
and Twitter
Main headline:
This is usually placed underneath
the main image and is either
placed in the centre or to the left
or right side.

15. Hand drawn drafts: Front cover and DPS
Main headline:
Main headlines are usually
at the top of the DPS.
Main image and
description:
This is always an image of
the main star of the
interview. In this case
George Ezra.
This image is placed top
right corner of the DPS
because it fits well within
the page.
Main body of text:
This is most important part of
the interview as it holds the
most amount of content.
Image and description:
This is an extra image of
the main star to break
up the text and make it
more visually appealing.
Drop capital and
stand first:
All drop capitals
and stand first’s
begin the article
or in this case
the interview.

16. Final hand drawn drafts
This is the most updated hand drawn drafts that are going to resemble my final versions, which
will be created using Photoshop CS6.
Masthead: This is near enough
the final version of the
masthead BEATS! On the
Photoshop version I will give
the red text a white stoke effect
to make it stand out more. This
is similar to NME.
Date of issue: I will place the date vertical and in the
corner with the masthead.
Strapline: “Discover Your BEAT!”
Its short, snappy, catchy and links
to the masthead name.
Cover lines:
Presented either side
of the main image
and are short, brief,
straight to the point
i.e.” Kings of Leon
Reveal ALL!”
Social media and
publisher links:
To increase target
audience and magazine
sales/circulation.
Barcode:
Is presented at the bottom
left of the front cover.
Puff Promotion:
Many magazines show the
promotions at the top of
the page i.e. NME.Is shown
on the top right corner.
Main headline:
Presented to the
bottom left side of the
front cover and includes
the word “Exclusive”.
Main image:
Is in the centre of
the front cover
page.
Price: £2:50 same as
NME(Magazine of
inspiration.)

17. Final hand drawn drafts
Main body of text:
This is the most
important part as it
has the most
amount of content.
Main headline:
In the centre of the page at the top.
Provides the reader with what the
interview is about in brief.
Main image:
This is always an
image of the
main star of the
interview. In this
case George
Ezra.
Social Media links:
To increase the
target audience, not
only for BEATS-MAG
but for George Ezra
fan base.
Page numbers:
Links with the contents page. To make it more
straight forward for the readers. So they know
where everything is, or if they are looking for
something specific then they can find it quickly.
Pull quote:
The most dramatic/
important part of the
interview that could
change or twist
Key Facts About
George
Box:
I have added this as
there was a lot of
empty/available
space that needed
filling up and I
thought this was
appropriate.
Image and description:
To break up the text and the
make it more visually appealing
for the reader.
Names of those
involved:
So that readers are
aware of who wrote
it and took the
images(For reader
interest only.)

18. Draft interview
This is my draft interview that I created used Microsoft word. This gives me an idea of how I want it
to look when making it on Photoshop, for the Real thing.

19. Audience Profile
Name: Antonio Rossetti
Age: 18
What is their occupation?: Student at Academy of
Contemporary Music (ACM) in Guildford, who is studying
Music.
What is there hobbies?
He is in a heavy metal band called Breakout.
He love music
He loves music and playing the guitar
Loves being around his friends
Has a part time job at Sainsburys.
Where they live?
Hometown: Leatherhead but he commutes to university
everyday in his VW
What is the social status?
He will be most likely be middle class, due to his parents
income. We can’t exactly class him in a group due to the fact
that he is still a student and he will only have a very some
income due to his part time job.

20. Audience Profile
Name: Jessica Monk
Age: 18
What is their occupation?: A Level Student studying Media
Studies at Sixth Form
What is there hobbies?
Being around her friends
Listening to music
Watching films
Caring for people
Good at Computers and the media
Where they live?
Tadworth, Epson Surrey
What is the social status?
Middle Class, although as she is still a student she will not be
earning her own income. So this is related to what her parents
income is.

21. Graphic Layouts for BEATS and ROCK YOUR MUSIC Magazine
These are my graphic
layouts for both magazine
ideas BEATS! and “ROCK
YOUR MUSIC” that I
created using Photoshop.
They show you a clear,
straight forward digital
layout of how my
magazine pages are going
to appear on the real
versions. These will help
me to produce and put
together the final
versions.
BEATS! Magazine
ROCK YOUR MUSIC Magazine

22. House Style/Colour schemes
BEATS Magazine (Brand Identity)
BLACK White Red
I will keep to a black white and red colour scheme throughout the whole of BEATS Magazine so that it will reassure the
readers of what/who BEATS are as a brand.
It is also very important to keep to the same or similar font style throughout the magazine so that it looks as professional
and accurate as possible. So I have decided to keep the sans serif font style like the masthead but also include some Arial,
and Times New Roman because they are all very clear, visible and concise to read.
BEATS! = Sans Serif
BEATS! = Arial
BEATS! = Times New Roman

23. House Style/Colour schemes
ROCK YOUR MUSIC Magazine (Brand Identity)
BLACK White
If I was to produce this magazine, I would keep to the black and white colour scheme throughout the magazine
including the masthead because it is important to keep the reader reassured of what they are reading and to
gain a recognition of who the brand/company are.

24. Sample Materials
BEATS Magazine
Here is the first version of BEATS front cover, that I created as you can see it is not the best and there are many faults that need to be
worked upon.
Puff Promotion: Competition
to win 2 free tickets to V
Festival 2015. Puff
promotions persuades people
to buy the magazine to see if
they have won the tickets or
have a free gift.
Cover Lines: They tell the
reader more about what’s
inside the issue/they are
clues?
Barcode: For retailers use only.
Price: £2:50 per issue/copy
Social Media links: So that readers can follow
the magazine not only through buying the
hard copy but through online platforms i.e.
Facebook, Twitter and Instagram.
Publisher links: To let the readers know a bit more about the
background and how it started.
Masthead: BEATS!
To reassure the reader of
the brand’s product.
Strapline:
“Discover Your Beat!”
A strapline is like a
slogan. They are short,
snappy sentences that
tell the reader what
the magazine is all
about or what there
values/beliefs are and
what they want their
readers to be like.
Date of issue:
January 2015
Main headline: This is to show the reader about one of the
main article or interviews within the issue

25. Sample Materials
Rock Your Music Magazine
This is a sample of the front cover that I created for my other magazine idea called “Rock Your Music”.
Masthead: “Rock Your MUSIC”.
Date of Issue: January 2015
Strapline “The UK’s BEST
ROCK MUSIC!”
Cover Lines: They tell the
reader more about what’s
inside the issue/they are
clues?
Main headline: This is to
show the reader about one
of the main article or
interviews within the issue
Puff promotion:
Competition to win 2 free
tickets to Reading + Leeds
Fest 2015
Price: £2.50
Barcode: for retailers use
only
Social Media and
publisher links

26. Format of BEATS Magazine
Dimensions (Size)?
The size of BEATS magazine will be 283mmX225mm. This is due to the research I did for
NME and what there size is for a full page.
http://www.slideshare.net/zlorhenley/nme-media-informationfull-
2011
Style/Values?
BEATS magazine will be available on both printed copies and online platforms, such as
social media websites (Facebook/twitter) and also I will have an official website and an
mobile and tablet app. This is so that people can access BEATS! Music news wherever
and whenever they like.
Here at BEATS! Magazine, we believe that by providing news about music of the
indie/rock genre will get people to come together and discover their beat, their place
in music. We also believe that making false statements about an artist/bands is very
lawful and immoral and we will always check and proofread our content to check if it is
all true and not misleading about an individual because this could potentially lead to
offending or discriminating them.

27. Price of BEATS
The price of a typical print issue of BEATS will be £2:50. This is due to the fact that I want to try
and fit into the market within my competitors i.e NME, KERRANG, Q, MOJO.
Subscriptions
Print Subscriptions I am also going to offer subscriptions, so that it will increase the target
audience and the magazine sales. This is because of the cheaper deals that people can get instead
of buying each issue for £2:50 per issue and because my magazine will be distributed out monthly
it will cost them £30.00 for 12 months (1 year). Whereas if I offer a 1 year print subscription of
just £20.00 with free postage/ delivery then this is a 10% cheaper than what they are originally
paying.
Digital Subscription I am also going to offer a digital subscription, where they can access through
the mobile and/or tablet app. Due to the fast changing technology modern society. It is important
that company’s keep up to take with it. Choosing a digital subscription is also a more eco-friendly
option because your saving the environment and not wasting paper. For a 1 year subscription, I
will charge £15.00.

28. How will be distributed?
Online (Digital) – Technological Convergence
BEATS will be distributed through the mobile/tablet app monthly
automatically if you are a member (have a subscription package), or if you are
not a subscriber you can buy the latest issue from the app for £2:50.
Print (Hard copy)
IPC Media who are going to be the publishers and also the distributors of
BEATS Magazine. They will distribute an issue of BEATS monthly.

29. Conclusion
In this section, I have outlined and produced sample materials and proposals
for two print based media products BEATS! Mag and ROCK YOUR MUSIC
Magazine! These included market position for my chosen Magazine,
photography plans, locations recce test photography, prop list, hand drawn
drafts, audience profiles and graphic layouts, house styles, rough Photoshop
designs for both magazine ideas, format, style and price of Beats Mag and
how will BEATS be distributed?
Due to my primary research results, which I carried out an online survey. I
have come to the decision that BEATS! MUSIC Mag is what I will be producing
for my new music magazine idea as it was the most popular.