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Sketch digital marketing-proposal

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Proposal for
Digital Marketing Strategy
Think digital, think strategy, think interaction

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What is digital marketing?
“Digitalmarketing” is the process
of building and maintaining customer
relationships through on...

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Digital Marketing Objectives
One way to make sure you are found on the web is with an optimized digital
marketing strategy...

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Sketch digital marketing-proposal

  1. 1. Proposal for Digital Marketing Strategy Think digital, think strategy, think interaction
  2. 2. What is digital marketing? “Digitalmarketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,products,and services that satisfy the goals of both parties.
  3. 3. Digital Marketing Objectives One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives. •Reaching the right audience •To engage with your audience •To motivateyour audience to take action •Efficient spending on your campaign •Return on investment (ROI) DigitalMarketing Goal Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers.
  4. 4. Why Digital Marketing
  5. 5. GLOBAL DIGITAL SNAPSHOT
  6. 6. DIGITAL IN INDIA
  7. 7. TIME SPENT WITH MEDIA
  8. 8. TOP ACTIVE SOCIAL PLATFORMS
  9. 9. TARGET GEO LOCATIONS IN DIGITAL MARKETING AND CUSTOMERS Every Business Requires right target Customers
  10. 10. WhatisSocialMediaMarketing? Social media is a medium and the medium is only a vehicle that amplifies social behaviour. The medium is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Rs 2000 spent on Facebook can make you reach 26,000 persons
  11. 11. In Digital Marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be createdfor purposes such as list building, e- newsletter list acquisition or for sales leads. The methods for generating leads typicallyfall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referralsfrom existing customers. Leads may come from various sources or activities,for example, digitally via the Internet, through social media campaign, through search ads or affiliatemarketing & inbound marketing. LEAD GENERATION THROUGH DIGITAL MARKETING
  12. 12. Conclusion Over Traditional marketing (eg TV, Radio, Newspaper Digital Marketing….  Puts the consumer in control  Provides convenience  Increases satisfaction  Drives brand loyalty  Reduces the selling cycle  Reduces the cost of sales  Builds your brand  Provides targeted results  It is measurable  Cost effective
  13. 13. Premium Concept & Design, maximum interaction SOCIALIZE Use social networks to drive traffic but most of all to create awareness and build your brand value MAXIMISE Know your target and maximise exposure by multiplying your presence across channels - use digital straegy to create traffic but also to build your database - Multiply channels but master one as the main focal point or simply drive them to your website/store - Be smarter than your competitor - Use AB testing - Go for online brand management. INNOVATE Go for mix media, innovate with out-of-the-box ideas ,make interactive content for better engagements Our Vision
  14. 14. OUR PLANS
  15. 15. Online Brand Management with top of the mind recall Concept + Strategy + Facebook page personalization • Competitor Research , Audience Research, Page Management , Post Management, • Engagement Analysis, Creative Research , Demography Research Day to day management and strategy implementation • Facebook & Instagram advertising management (excluding Advertising costs) • Design & creative charges extra SOCIAL MEDIA STARTER PLAN -QUARTERLY RETAINER FEES : RS 25,000 PER MONTHS or 10% OF CAMPAIGN COST (whichever is higher) Your Benefit: • Your Brand can be seen among lakhs of similar intent users across social media • Better Brand Recognition. • Increased Store Footfalls. • Actionable Audience Management.
  16. 16. Give your brand a Premium Position in Results Page Concept + Strategy + landing page personalization • Keyword Research, Historical Campaign Analysis, Ad Group Structuring, • Ad Testing, Ongoing Campaign Analysis , Competitor Research, Landing Page Management • Design & creative charges extra SEARCH ENGINE MARKETING STARTER PLAN - QUARTERLY RETAINER FEES : RS 35,000 PER MONTH or 10% OF CAMPAIGN COST (whichever is higher) Your Benefit: • Audience can see your product coming on the top position of Google Page. • High Conversion Rate as you are selling a similar product which is being searched . • Instant Product Recognition.
  17. 17. Rise Organically & Strategically over time Concept + Strategy + Optimization ( Up to 25 Keywords) • Keyword Research , Site Audit, Due Diligence Audit, Image Optimization, • HTML Structure Optimization , Content Optimization, Sitemap, Crawling Error Fix, • Traffic Assessment, Link Building, Blog Creation, Bookmarking • Design & creative charges extra SEARCH ENGINE OPTIIZATION STARTER PLAN – BI-ANNUALLY RETAINER FEES : RS 30,000 PER MONTH Your Benefit: • Strong foothold of your Brand in digital arena. • Get more quality traffic to your website. • Move miles ahead of your competition. • Get more clicks for your products without paying Google/Bing etc.
  18. 18. LETS NOT END BUT START SUCCESS Shrachi Tower, 686 Anandapur, Unit 4D, E M Bypass, Kolkata-700 107 Web : www.sketchindia.com E mail : sketchadv@yahoo.co.in

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