The document describes a hypermarket located in Ahmedabad, India. It spreads across 165,000 square feet and carries 95,000 stock keeping units across numerous product categories including fresh produce, food, home goods, apparel, electronics, and more. The hypermarket aims to provide customers an international shopping experience with unmatched affordability, guaranteed quality and selection, and on-site services like tailoring. It caters to a wide customer base and seeks to retain customers through loyalty programs.

1. HYPERMARKET
A Retail market

2.  It’s a retail
 It’s a combination of Supermarket and
Departmental store.
 Its like a big-box store that has business model
focusing on high volume and low margin sales.
 Generally they have more than 200,000 brand
of merchandise available at any time.
 Wal-mart, Big bazaar are some Hypermarkets.

3. WAL-MART HYPERMARKET PRODUCE
SECTION

4. A HYPERMARKET
 MART- Iskon Mall, SG Highway, Ahmedabad
 Total area- spread across 165,000 square feet.
 Total products catered – 95000 SKUs
 PRODUCT AND SERVICES
 Fresh Produce
 Food and grocery
 Home care products
 Apparel and accessories
 Non-food FMCG products
 Consumer durables and IT
 Automotive accessories
 Lifestyle products
 Footwear and much more

5.  Reliance retail providing international shopping
experience.
 Unmatched affordability to distributed customer base.
 Guaranteed quality and choice of products and
services.
 Unique services to the shoppers like tailoring, shoe
repair, watch repair, a photo shop, gift services and
laundry services all within one store.
 Location being asset to the mart.
 Catering to all classes and customer base.
 Lucid transaction and efficient of payment and goods
delivery.
 Loyalty and customer retention programs.

7. Customer
Service
Location
Merchandise
Assortment
Pricing
Communication
Mix
Store Design and
Display

8. HOME AND
PERSONAL
CARE
FURNITURE
FASHION AND
JWELLERY
APPAREls ELECTRONICS
FOODS
CHILD CARE GROCERY
FRESH
FARM
PRODUCTS

9.  LOW PRICE
 CUSTOMER LOYALITY PROGRAM
 HUGE INVESTMENT
 INTERNATIONAL SHOPPING EXPERIENCE
 ONLINE SHOPPING FACILITIES
 WIDE RANGE OF PRODUCTS

10.  GENERAL PERCEPTION LOW PRICE= LOW
QUALITY
 OVER CROWDING DURING OFFERS
 LONG LINES AT BILLING COUNTERS
 LIMITED ONLY TO VALUE OFFERING LOW
PRICE PRODUCTS
 VERY THIN MARGIN

11.  A hyper market is bigger in size, and stores larger
number of FMCG products than a super market.
 A hyper market looks more like a warehouse than a
store.
 Supermarket provides more warm services and has a
personal, touch which is absent in a hyper market
 Prices at a hyper market are cheaper than at super
market.
 Hypermarket has fewer frills than a supermarket as the
main motive is more savings for customers.
 The décor of a super market is more attractive than a
hyper market.
 There is more excitement around festivals in super

12.  VALUE PRICING
 PROMOTIONAL PRICING
 LOW INTEREST FINANCING
 PHYCHOLOGICAL DISCOUNTING
 SPECIAL EVENT PRICING(NAVRATRI)
 DIFFERNTIATED PRICING

13.  WELL TRAINED STAFF
 APPEARANCE AND AMBIENCE
 EMPOWERED INDIVIDUAL
 ENCOURAGED TO THINK OUT OF THE BOX
 USE SCENARIO PLANNING AS A TOOL FOR
QUICK DECISION MAKING
 SECURITY GUARDS AT EACH GATES
 RECRUITMENT ATLEAST 10,000 PEOPLE

14.  EXPOSURE OF FOREIGN CUSTOMER
 ECOMMERCE INTRODUCTION IN ORDER
PLACING
 LESS FORGIVING CUSTOMER AND MORE
JUDGEMENTAL CUSTOMERS
 KEEPING GENEROUS BRANDS IN STORE.
 DEVELOPING LOYALITY PROGRAM FOR
CUSTOMERS
 CREATIVE INTERACTIONS OF CUSTOMER
AND STORE PRODUCTS.
 INTRODUCTION OF NEW TECHNOLOGY
FOR AMBIENCE IMPROVEMENT.