Imtiaz Super Market was founded in 1955 and offers a wide variety of grocery items and everyday products under one roof for customer convenience. The group members outlined the supermarket's vision to be a premier affordable option and its mission to earn customer loyalty. However, the supermarket faces problems like stock outs, poor navigation, long lines, and lack of parking and walking space. Suggested solutions include improved inventory, signage, checkout areas, parking facilities, and aisle width.

1. GROUP MEMBERS:
HAFSA SOHAIL
SHOA MEHBOOB
MADIHA ZAHOOR
ADIL SALEHEEN
IRSHAD KHAN
WHERE
YOUR
NEEDS
SATISFIED!

2. WHAT IS SUPER MARKET?
 Large self service stores offering grocery items.
 They are smaller than the hyper markets.
 Do not necessarily provide parking.
 Encourage the customer to do impulsive buying.

3. INTRODUCTION:
 Imtiaz super market was founded in 1955.
 It is offering products for everyday use.
 Convenience, range, excellent customer service and
unmatched affordability are few features of Imtiaz
super market.
 In short:
“you can get everything under one roof”

5. VISION:
Our vision is to be recognized and respected as one of
the premier super markets that is creating a world where everybody
can buy like rich
MISSION:
“We Want Customers For Life”
To earn customer’s loyalty, we must unlock the potential of
customers buying power to improve their quality of life.

6. VALUES:
 Provide customer an enriching environment of trust and
co-operation.
 Create self-servicing environment where customers can
have separate products departments discounts pricing.
 Employees flourish as company is flourishing.

7. LOCAL BRANDS THAT IMTIAZ
OFFERS:

8. IMPORTED BRANDS THAT IMTIAZ
OFFERS:

9. PROBLEMS FACED BY IMTIAZ:
 Stock outs of highly demand products.
 Difficulties in navigating products in store.
 Long waiting lines.
 Search for parking spot and transportation of heavy purchases to
vehicles.
 Lack of walking space.

10.  STOCKS OUT OF HIGHLY DEMAND PRODUCTS:
Sometimes highly demanded products are out of stock
that create problem for customers.

11.  SOLUTION:
Hire professionals to check remaining inventory time to
time.
Automate inventory control system.

12.  DIFFICULTIES IN NAVIGATING PRODUCTS IN
STORE:
They do not have proper signage for customers. People
are searching for different products and they get fed up after certain
time if they do not get the product of their choice.

13.  SOLUTION:
Hire sales people for guiding customers.
Place proper navigational charts on each floor and list of
products on each isle that are available
Introduce E-MAP of the store through LCD’S.

14.  LONG WAITING LINES:
They do not have adequate check counters.
People are waiting in very long lines for getting their products
billed.

15. SOLUTION:
The most important solution is to expand their space.
Make counters on every floor.
Make a proper way for check out purpose.

16. SEARCH FOR TRANSPORTATION SPOT :
They do not consider customer parking as part of their business.
The customers got stuck in traffic and do not get the parking. As a
result

17. SOLUTION:
Hire people to help customers in unloading their purchases.
Make proper ENTER and EXIT directions which help the
customers.
Improved the VALET PARKING system.
Construct a proper parking area.

18. LACK OF WALKING SPACE :
Customers have problems in maneuvering their trolleys, which
results in frustration among customers.
Lack of space between shelves which results in congested area.

19. SOLUTION:
Introduce less wide trolleys compared to the trolleys that are
currently in use.
Merge shelves and eliminate the unused space between the
shelves.

20. ADVANTAGES OF A SUPER MARKET:
 The most important advantage is that we can get grocery,
stationary , glossary , bakery items , electronic items each and
every thing under one roof.
 The super markets offer a wide variety of a single product. The
customer is just to pick the one which he/she likes the best.
 Although we can get some discounts like 11% on these stores
because they offer wholesale prices.
 If a product is defected there is a possibility to exchange it by
showing them the receipt of purchases.

21. DISADVANTAGES OF SUPER MARKETS:
 The main disadvantage is that the customers are often suspicious
and ask “IF THESE THINGS ARE FRESH?”
 Destruction of local retailers.
 The employees and other staff do not pay adequate care and
attention. The customers should bring goods up to the counter by
themselves to pay bills. Most of the customers specially women
shoppers do not like this.
 We can go and think to purchase a single product but we came
with too many purchases.

22. SUGGESTION:
Imtiaz store should increase the parking area.
 Vary narrow space even two trollies cannot go at a time so they
should increase the space.
 Less variety of men’s ware. Increase it.
 Long lines and congested area. Wider it.
 Shortage of many demanded items. Fulfill the demands of
customer.
 Limited variety of frozen foods. Increase it.