The poster for Taylor Swift's 1989 album uses a black and white theme to represent how the album's style modernized her sound and moved in a more mainstream pop direction compared to her previous country style. The vertical text and Swift's suggestive pose also symbolize changes to indicate her new artistic direction to audiences. The minimalist design relies on Swift's fame to promote the album without needing extensive details.

1. POSTER DECONSTRUCTION
#2: Taylor Swift “1989”

2. The Black and
White theme of the
poster links to the
theme of the
album, “1989” as
colour television for
example was a
moderately recent
advance in
technology.
The red font of ‘Taylor
Swift’ stands out on
the page from the
rest of the poster
because it’s a
contrasting colour to
the background.
Beneath in grey is the
date of which the
album comes out.
Because of the artist’s
worldwide fame, the
record label don’t
have to put a huge
amount of
information on the
poster because the
likely chances are
that the audience
already know of
Taylor or her
upcoming new
album.

3. The black and white
theme can also
connote the idea of
simplicity, possibly
suggesting that
Taylor’s new album
has some simple yet
very catchy (thus
successful) songs.
The vertical (as opposed to
horizontal) album title
could be a suggestion to
the audience that the
artist is doing something a
little different compared to
what she’s famed for
normally as well as her rival
artists. This could be linked
to the fact that Taylor is
now going down the route
of mainstream pop instead
of the country style songs
she was famed for
beforehand.

4. The artist’s pose in the
photograph is
somewhat suggestive
as she has her arms up
to her face and her
hips to one side. This
could be imagery
suggesting she wants
to invite the audience
in to listen to her new
album.
The pose could also be
suggesting the new style of
the artist, showing the
audience how she’s
changed and developed
from what they may have
originally seen before.