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Is Media going Page 3? Mrinal Chatterjee Professor, Indian Institute of Mass Communication(IIMC) Dhenkanal 759001, Orissa

Origin of ‘Page-3’ ,[object Object],[object Object],[object Object]

The Big Question: ,[object Object],[object Object]

First, from the media angle ,[object Object],[object Object],[object Object]

Causes, from media angle.. ,[object Object]

From the media-users angle ,[object Object]

Why does it happen? ,[object Object],[object Object]

Why does it happen? ,[object Object]

But, what is the problem? ,[object Object],[object Object]

But look closely ,[object Object],[object Object],[object Object]

There is something more serious than this ,[object Object],[object Object],[object Object]

Is there a solution? ,[object Object],[object Object]

media consumer ,[object Object],[object Object]

Solution: media consumer ,[object Object],[object Object],[object Object]

Solution: media consumer ,[object Object],[object Object]

media-content producer ,[object Object],[object Object],[object Object]

media-content producer ,[object Object],[object Object]

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