Media plays an important role in politics by informing people about campaigns, elections, and policies. Political parties in Pakistan increasingly use social media like Facebook and Twitter to connect with voters and spread their messages. Nearly 30 million Pakistanis now use the internet, many of whom are young voters. Social media allows for new forms of political engagement and challenges traditional models by enabling greater political expression and participation. It also influences public opinion and can be used by parties to both increase their support and accuse opponents of wrongdoing.

1. Influence of media on
conduct of politics
SUBMITTED TO: SIR WAJID ZULQARNAIN
SUBMITTED BY: ESSA KHAN AND ZAINAB IFTIKHAR

2. Media in politics
• Media informs people about politics, campaigns and
elections.
• Emails, Facebook, twitter, blog and in whole internet
have replaced traditional media like radio, print and
television.
• Facebook is the most visited internet site in Pakistan.

3. • Americans first used internet and social media
to run their election campaign.
• Political parties in Pakistan are also using new
media.
• PTI, PPP, PML-n and MQM have their official
Tweeter, Facebook and other Social Networks.

4. • Almost 30 million people in Pakistan are
internet users.
• reports say that 50 percent of registered voters
are of 18 to 35 years of age.
• It challenges the usual political models and is
introducing the new political examples.

6. Political Socialization
• Media has an important role in making people
aware of politics and makes certain of their
participation in elected process.
• Internet is the essential medium that globally
socializes the politics of Pakistan.

8. Changing the Public Opinion
• Public opinion in democracy is known through
voting.
• Media plays an important role in changing
public opinion.
• Political parties also tell their new policies so
the public opinion can change and vote for
them.

9. Voting Behavior
• Media is metabolism of collective action and
creation, organization and implementation of
social movement around the world.
• media provide political parties opportunities for
political expression, symbolic identification for
collective action and information.

12. Increase Awareness
• Political parties also use internet especially social
network to enhance and expand the ideas of their
parties.
• Pakistan Tehreek-e-Insaf (PTI) was one of the first ever
parties in Pakistan to launch them on social media.
• Other parties like PPP, PML-N and MQM also followed
this method and started using new media as an
effective tool to increase their followers and voters.

14. Accusation of One Party from
Another
• Political parties also use internet to accuse other
politicians of different parties.
• once chairman of PTI Imran Khan accused other
parties that they criticize his party. He said “other
political party had hired media services to criticize my
party.”
• And now PPP accused Govt. For removing their
banners

16. Publication of Evidences
• New media inform people about the new
polices of parties as well as about the scandals
against the parties about corruption etc.
• Due to this their point of views started
changing, they now know about the rights and
wrongs of the politics of Pakistan.

18. Thank You