JOURNALISMJOURNALISM
ROLES AND VALUESROLES AND VALUES
First lecture 1132014
What is journalism ?What is journalism ?
The practice of investigating
and reporting events, issues
and trends to the mass...
 Journalism’s first obligation
is to the truth.
 Its first loyalty is to citizens.
 Its essence is a discipline of
veri...
 Its practitioners must
maintain an independence
from those they cover
 It must serve as an
independent monitor of power...
 It must keep the news
comprehensive and
proportional
 Its practitioners must be
allowed to exercise their
personal cons...
who is journalist ?who is journalist ?
People who write journalism
are called "journalists." They
might work at newspapers...
What does a journalist do?What does a journalist do?What does a journalist do?What does a journalist do?
Journalists' main...
Functions of a JournalistFunctions of a Journalist
PoliticalPolitical EconomicEconomic
EntertainmentEntertainment SocialSo...
Political FunctionPolitical Function
The obligation of providing theThe obligation of providing the
audience with informat...
Economic FunctionEconomic Function
The public needs informationThe public needs information
about products, goods andabout...
Entertainment FunctionEntertainment Function
Comics, entertaining featureComics, entertaining feature
stories and feature ...
Social FunctionSocial Function
Passing along news hasPassing along news has
created a social situationcreated a social sit...
Agenda Setting FunctionAgenda Setting Function
Media have the power toMedia have the power to
determine what we talk about...
Why become a journalist?Why become a journalist?
People enter journalism for aPeople enter journalism for a
variety of rea...
The desire to writeThe desire to write
Journalists are making theirJournalists are making their
living from writing.living...
The desire to beThe desire to be
knownknown
Most people want their workMost people want their work
to be recognized by oth...
The desire to influence forThe desire to influence for
goodgood
Some people enter journalismSome people enter journalism
f...
The desire forThe desire for
knowledgeknowledge
Lots of young men and womenLots of young men and women
enter the professio...
Thank you
And
See you later
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Journalism roles and values

  1. 1. JOURNALISMJOURNALISM ROLES AND VALUESROLES AND VALUES First lecture 1132014
  2. 2. What is journalism ?What is journalism ? The practice of investigating and reporting events, issues and trends to the mass audiences of print, broadcast and online media .
  3. 3.  Journalism’s first obligation is to the truth.  Its first loyalty is to citizens.  Its essence is a discipline of verification. Principles of JournalismPrinciples of Journalism
  4. 4.  Its practitioners must maintain an independence from those they cover  It must serve as an independent monitor of power Principles of JournalismPrinciples of Journalism
  5. 5.  It must keep the news comprehensive and proportional  Its practitioners must be allowed to exercise their personal conscience Principles of JournalismPrinciples of Journalism
  6. 6. who is journalist ?who is journalist ? People who write journalism are called "journalists." They might work at newspapers, magazines, websites or for TV or radio stations.
  7. 7. What does a journalist do?What does a journalist do?What does a journalist do?What does a journalist do? Journalists' main intention is to provide their readers and audiences with accurate, reliable information they need to function in society.
  8. 8. Functions of a JournalistFunctions of a Journalist PoliticalPolitical EconomicEconomic EntertainmentEntertainment SocialSocial Agenda SettingAgenda Setting
  9. 9. Political FunctionPolitical Function The obligation of providing theThe obligation of providing the audience with informationaudience with information upon which to base politicalupon which to base political decisions.decisions.
  10. 10. Economic FunctionEconomic Function The public needs informationThe public needs information about products, goods andabout products, goods and services. The news does thisservices. The news does this but so does advertising.but so does advertising.
  11. 11. Entertainment FunctionEntertainment Function Comics, entertaining featureComics, entertaining feature stories and feature photosstories and feature photos add diversion to hard news.add diversion to hard news. Few media outlets should beFew media outlets should be without an entertaining orwithout an entertaining or light elementlight element
  12. 12. Social FunctionSocial Function Passing along news hasPassing along news has created a social situationcreated a social situation in which people discussin which people discuss their world. Journalismtheir world. Journalism creates social interactioncreates social interaction
  13. 13. Agenda Setting FunctionAgenda Setting Function Media have the power toMedia have the power to determine what we talk aboutdetermine what we talk about as individuals and address asas individuals and address as a nationa nation
  14. 14. Why become a journalist?Why become a journalist? People enter journalism for aPeople enter journalism for a variety of reasons but, moneyvariety of reasons but, money apart, there are four mainapart, there are four main motives:motives:
  15. 15. The desire to writeThe desire to write Journalists are making theirJournalists are making their living from writing.living from writing. Novelists choose journalismNovelists choose journalism as a way of earning a livingas a way of earning a living and developing their writingand developing their writing skills.skills.
  16. 16. The desire to beThe desire to be knownknown Most people want their workMost people want their work to be recognized by others.to be recognized by others. This helps to give it value.This helps to give it value. Some people also want to beSome people also want to be recognized themselves, so thatrecognized themselves, so that they have status in the eyes ofthey have status in the eyes of society.society.
  17. 17. The desire to influence forThe desire to influence for goodgood Some people enter journalismSome people enter journalism for the power it will givefor the power it will give them to influence people. Inthem to influence people. In many countries, a largemany countries, a large number of politicians havenumber of politicians have backgrounds as journalists.backgrounds as journalists.
  18. 18. The desire forThe desire for knowledgeknowledge Lots of young men and womenLots of young men and women enter the profession with theenter the profession with the desire to know more about thedesire to know more about the world about them withoutworld about them without needing to specialize in limitedneeding to specialize in limited fields of study.fields of study.
  19. 19. Thank you And See you later

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