The changing relationship between
journalists and their audience
The audience - before
The audience – after the digital
revolution
The new media universe
SHARING...
INTERACTING...
INTERACTING...
AND...
INTERACTING!
Citizen journalism – a definition
Media produced by the former consumers of
media, otherwise known as “the people
formerly...
Social media – a real time snapshot
• Social media counter
Iran – students used Twitter and Youtube to publicise their protest to the
world during the Iranian elections last year
Citizen journalism – Arianna
Huffington explains
• Founder of influential US blog the Huffington
Post
Citizen journalism – a force for
democracy and good?
Has the internet made the media more democratic?
Should everyone have their say, including racists,
homophobes and politic...
The world is not (yet) Twitter-shaped...
• Just 10% of Twitter users generate more than
90% of the content. Most of the us...
Do citizen journalists need to be
‘trained’ journalists?
Citizen journalism – the big questions
• Who checks the facts? Wikipedia watch out!
• Who knows what a ‘story’ is? And doe...
Social media: impact on old media
• “Once the users take control, they never give
it back.” Dave Winer, one of the founder...
• “You don’t own the press, which is now
divided into pro and amateur zones. You don’t
control the production on the new p...
The new media world: the people
formerly known as the audience hold
journalists to account...
Last year, Daily Mail reporter Jan Moir wrote an
article linking the "strange and lonely death" of
Boyzone star Stephen Ga...
By 3pm on the day the article attracted more than 500 comments on the Mail
website. Moir’s article provoked a storm of pro...
Old media gets in on the act
• Facebook and Twitter are two digital platforms
where anyone can publish news whenever
they ...
Old media uses new media to get
stories
• Ruth Barnett, Twitter correspondent for Sky
News explains her job
Old media harnesses citizen journalists
to do the journalism for them...
• Teeside Evening Gazette has 22 ‘local’ news
sit...
Old v new media: the path does not
always run smooth!
• Andrew Marr lets rip on citizen journalists at
the Cheltenham Lite...
“My goodness! Just how out of touch is he?
Where's he been?”
OrganisedPauper
• “They hate us because some bloggers do more
work on stories than they do. They hate us
because we don't cosy up to the l...
• “And proper journalists like Richard Littlejohn
don't write angry articles ranting about
everything and anything? I thou...
The last word?
“Andrew Marr’s underestimation of the
blogosphere reveals the old guard’s inherent
fear of new communicatio...
• Read the full debate at:
http://iaindale.blogspot.com/2010/10/quote-
of-day-andrew-marr.html
The changing relationship between journalists and their audience
The changing relationship between journalists and their audience
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The changing relationship between journalists and their audience

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Lecture for Kingston University journalism students

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The changing relationship between journalists and their audience

  1. 1. The changing relationship between journalists and their audience
  2. 2. The audience - before
  3. 3. The audience – after the digital revolution
  4. 4. The new media universe SHARING... INTERACTING... INTERACTING... AND... INTERACTING!
  5. 5. Citizen journalism – a definition Media produced by the former consumers of media, otherwise known as “the people formerly known as the audience.” Jay Rosen, professor of journalism at New York University. • Jay Rosen spells it out
  6. 6. Social media – a real time snapshot • Social media counter
  7. 7. Iran – students used Twitter and Youtube to publicise their protest to the world during the Iranian elections last year
  8. 8. Citizen journalism – Arianna Huffington explains • Founder of influential US blog the Huffington Post
  9. 9. Citizen journalism – a force for democracy and good?
  10. 10. Has the internet made the media more democratic? Should everyone have their say, including racists, homophobes and political dictators?
  11. 11. The world is not (yet) Twitter-shaped... • Just 10% of Twitter users generate more than 90% of the content. Most of the users are men. (Harvard study of 300,000 users, 2009) • 62% of Twitter users are in the US, followed by Britain and Canada. (Sysomos survey, 2010)
  12. 12. Do citizen journalists need to be ‘trained’ journalists?
  13. 13. Citizen journalism – the big questions • Who checks the facts? Wikipedia watch out! • Who knows what a ‘story’ is? And does this matter? • Who checks the quality of the writing, the spelling, the grammar and the punctuation before it goes into the world? • Who can ensure that quality information rather than lies or rumours are produced?
  14. 14. Social media: impact on old media • “Once the users take control, they never give it back.” Dave Winer, one of the founders of blogging, 2004. • Is this a viable scenario for the future? Will we see the death of ‘professional’ journalism?
  15. 15. • “You don’t own the press, which is now divided into pro and amateur zones. You don’t control the production on the new platform, which isn’t one way. There’s a new balance of power between you and us.” Jay Rosen
  16. 16. The new media world: the people formerly known as the audience hold journalists to account...
  17. 17. Last year, Daily Mail reporter Jan Moir wrote an article linking the "strange and lonely death" of Boyzone star Stephen Gately to the fact that he was gay.
  18. 18. By 3pm on the day the article attracted more than 500 comments on the Mail website. Moir’s article provoked a storm of protest led by veteran Tweeter Stephen Fry and others on Facebook, leading to thousands of complaints to the Press Complaints Commission.
  19. 19. Old media gets in on the act • Facebook and Twitter are two digital platforms where anyone can publish news whenever they want, without any editorial control. Facebook alone has five million members. • ‘Old’ media organisations are keen to use these ‘new’ media to reach and find new audiences and source news
  20. 20. Old media uses new media to get stories • Ruth Barnett, Twitter correspondent for Sky News explains her job
  21. 21. Old media harnesses citizen journalists to do the journalism for them... • Teeside Evening Gazette has 22 ‘local’ news sites with around 400 registered contributor • Brighton Argus even has an allotment correspondent ‘our man in our shed’ • The Guardian was the first national newspaper to harness the power of bloggers with the site Comment is Free • But the vast majority of citizen journalists including bloggers don’t make money!
  22. 22. Old v new media: the path does not always run smooth! • Andrew Marr lets rip on citizen journalists at the Cheltenham Literature Festival last month Fair comment or deranged rant? Asked Tory blogger Iain Dale...
  23. 23. “My goodness! Just how out of touch is he? Where's he been?” OrganisedPauper
  24. 24. • “They hate us because some bloggers do more work on stories than they do. They hate us because we don't cosy up to the liberal elite. They hate us because we can say things they cannot. And they cannot tell the truth or report the facts because they have to follow the "line". Wrinkled Weasel
  25. 25. • “And proper journalists like Richard Littlejohn don't write angry articles ranting about everything and anything? I thought it was also well known that journalists of Fleet St were always drunk in the afternoons. Sadbutmadlad
  26. 26. The last word? “Andrew Marr’s underestimation of the blogosphere reveals the old guard’s inherent fear of new communications.” Blogger Brett Gerry
  27. 27. • Read the full debate at: http://iaindale.blogspot.com/2010/10/quote- of-day-andrew-marr.html

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