More Related Content More from guestfcebc5 (20) Class2 Media And Comm3. More than three absences = failure for the course. Attendance will be taken on random days. 16. The way that we communicate has evolved. The business end of the deal is struggling to adapt. 18. A medium is a vehicle through which something is communicated. 19. The mass media includes newspapers, magazines, television, radio, Internet, movies, books, etc. 20. The process of getting messages to the audience is called mass communication . 21. Do you know how much the mass media influences your life? 23. Why do you recognize Conan O’Brien and Jay Leno? Do they impact your life at all? 32. Did you read a newspaper today? People, they are free on campus. Take a damn newspaper. 37. Did you send a text message? Or receive one? Texting is not a form of mass communication. 38. Did you read your e-mail or check the Internet for anything else? 44. Is Allen Iverson on the cover because he’s the biggest news story or because he will sell papers? 45. Do the TV news shows lead with Eagles coverage because the Eagles are the biggest story of the day? 48. We have common experiences, similar struggles, parallel achievements and a culture that binds us all together. 52. Mass communication grew when Gutenberg developed the movable type press in the 1440’s. 53. • Gutenberg began printing books in the 1450’s. • Newspapers arrived in the late 1600’s. • Magazines in the 1740’s. • Recorded Sound in 1877. • Moving pictures in 1888. • Radio in 1895. • Television in 1927. • The world wide web was founded in 1969. 56. More than 37.8 million people in America watched Barack Obama sworn into office in last January. 57. It was the one of the most watched television programs of the year. The 2009 Super Bowl actually drew 98.7 million viewers in the US. 58. Only 12.6 percent of the country watched the first African-American president inaugurated. Meaning nearly 90 percent did not. 67. Do you provide valuable information that will educate people or do you provide information that people want? 69. What is the role of journalism in society? What does it mean to be a journalist? 73. As consumers have more and more options, our commonalities become fewer and fewer. 74. As mass media disintegrates, conglomerates buy more and more outlets. Putting more and more influence into fewer hands. 75. This guy owns newspapers, magazines, television networks and major Internet sites. 76. So? He controls the agenda. 77. For Tuesday: Read the intro and chapter 1 of Elements of Journalism. Don’t forget: media use logs are due on 1/28. 78. Let me know if you are interested in books from past students. Come on down.