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YouTube For Equine Veterinarians

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Presentation given by Dr. Mike Pownall at the 2011 AAEP Cpnvention on creating videos and using YouTube for veterinarians.

Published in: Health & Medicine, Lifestyle
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YouTube For Equine Veterinarians

  1. 1. YouTube for Equine Vets Mike Pownall, DVM www.mpequine.com www.slideshare.net/mpownall
  2. 2. Video for Vets• Why video?• How to create videos?• How can you measure it?
  3. 3. 48 www.viralblog.com
  4. 4. http://www.youtube.com/user/mpe quine#p/u/7/r5Yc58JeDLo Example of a video created and edited by McKee-Pownall Equine Services
  5. 5. Video Making EquipmentCamera• Kodak Z-18• iPhonesTripodMicrophonesLights
  6. 6. Before you shoot• Script• Charged batteries• Time of day• Makeup?
  7. 7. Wooden ClogsIntro• New treatment for laminitic horses• How the clog works• Types of clogs• Materials for applyingBody• Take rads to find ideal placement• Apply clogs• Re-xray to determine breakover placement• Casting tape to hold the clog onClosing• Resetting clog like normal shoe• Disclaimer
  8. 8. The Stars• Clothing & hair• Clean & well behaved horse• Location o Quiet, clean• Lighting• Waiver
  9. 9. Clothing & Hair
  10. 10. Clothing & Hair
  11. 11. Lighting – Just Right
  12. 12. Lighting – Just Right
  13. 13. Lighting – Just Right
  14. 14. Lighting – Too Bright
  15. 15. Lighting – Too Bright
  16. 16. Lighting – Too Dark
  17. 17. Lighting – Shadows
  18. 18. Background
  19. 19. Handlers
  20. 20. Close Ups
  21. 21. Close Ups
  22. 22. Other Thoughts• No panning• 2 Minutes• Keep all takes• Still pictures to add in later
  23. 23. Editing• iMovie• Add music• Add clinic info
  24. 24. YouTube Channel
  25. 25. YouTube5/2011 11/2011
  26. 26. YouTube5/2011 130% 11/2011
  27. 27. Thank You
  28. 28. Keep in Touch• mike@mpequine.com• www.equinevetbusiness.com• www.slideshare.net/mpownall

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