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The Digital Veterinary Practice

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This is a presentation by Elise Wickett, RVT and Mike Pownall, DVM on the expanded role that RVTs can offer a veterinary practice using recent digital technologies. This allows a RVT to be more productive and offer more value to a veterinary practice.

Published in: Business, Technology
  • Great presentation. I especially liked the slides stating 'facebook is not a strategy, it's a tool', 'the person managing your social media is as important as the one answering the phones', and the 3 reasons vets suck at social media.
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The Digital Veterinary Practice

  1. 1. The Digital Veterinary Practice: beyond x-rays & ultrasoundElise Wickett, RVT Mike Pownall, DVM McKee-Pownall Equine Services www.mpequine.com
  2. 2. Transition to a new future• The current model• The new model• Opportunities• Be part of the change
  3. 3. What’s wrong with this picture?
  4. 4. Maximize your potential
  5. 5. Improve Job Satisfaction
  6. 6. Increase practice income
  7. 7. Tell me more…CUSTOMER SERVICE• Social Media• Internal Efficiency
  8. 8. Customer Service• Client Education• Accessibility• Ease of doing business• Broaden practice access to experts
  9. 9. What is Social Media? “Social media is the use of technology combined with social interaction to create orco-create value.” www.ducttapemarketing.com
  10. 10. Why Do I Need Social Media? Challenges in equine practice• Economy• Competition• Internet
  11. 11. People Do Business With People They Trust
  12. 12. Social Media Why is it Different?• Conversational• Collaborative• Selective• Immediate• Transparent
  13. 13. How• What is our goal?• How are we going to do this?• How do we know we are successful?
  14. 14. Strategy• Facebook is not strategy• Facebook is a tool.• Herd health is a strategy to minimize the spread of a virus• A vaccine is a tool
  15. 15. Social Media Failure• Boring• Inconsistent• Preach• Don’t engage• Don’t measure
  16. 16. 4Es of Social Media• Educate• Entertain• Engage• Evangelists
  17. 17. Social Media Universe Web SiteBlog
  18. 18. Twitter• 140 characters• Unique language• Immediate updates• Share links, photos, videos• Twitter now has >200,000,000 users• 8% of Americans• Fastest growing platform
  19. 19. 48 www.viralblog.com
  20. 20. What if people say bad things about us?
  21. 21. “Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel
  22. 22. www.yelp.com
  23. 23. Google Alerts
  24. 24. Responding to Criticism
  25. 25. Social Media Policyhttp://www.ibm.com/blogs/zz/en/guidelines.html
  26. 26. The 3 reasons vets fail at Social Media
  27. 27. The 3 reasons vets fail at Social MediaToo old, too busy, too cautious
  28. 28. Strategy• What?• How?• What?
  29. 29. How• Which platforms?• What content?• Who is going to do it?• Time?• Budget?• Buy in?
  30. 30. The person doing Social Media at a vet practice is as important as the person who answers the phones June 2011 • 6500 web page views • 28,000 FB Impressions • 3000 phone calls
  31. 31. Internal Efficiency – File Sharing
  32. 32. Dropbox
  33. 33. Internal Efficiency - Communication• Basecamp• Go To Meeting• Skype• Google Docs• Google Calendar• Posterous
  34. 34. Basecamp
  35. 35. GoToMeeting
  36. 36. Skype
  37. 37. Google Docs
  38. 38. Google Calendar
  39. 39. Posterous
  40. 40. Customer Service - Services Offered• Broaden practice access to experts• Technician appointments
  41. 41. Apps• Efficiency Apps • Client Apps (education) – Unit conversions – Equine conformation – Weather – Equine vet – Gas buddy – Physical Horse 1, 2, 3 – Friend finder – Horse Keeper – Maps – Equivitals – Formulary – Horse height calculator – FEI/ Clean Sports – Equine Techniques – Equine Lab – CVP compendium
  42. 42. Apps
  43. 43. Apps
  44. 44. Now Get Going!
  45. 45. • Slideshare www.slideshare.net/mpequine• Twitter – Check our website• Facebook www.facebook.com/McKeePownallEquineService s• You Tube www.youtube.com/user/mpequine• Blog http://www.equinevetbusiness.com/• Website www.mpequine.com• Email elise@mpequine.com
  46. 46. Thank You

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