1. Veterinarians & Social Media Mike Pownall, DVM McKee-Pownall Equine Services www.mpequine.com www.equinevetbusiness.com www.slideshare.net/mpownall #aaep2011

4. What are they doing?

5. What are our successes?

6. Why aren’t they doing it?

8. Why Do I Need Social Media?

9. Why Do I Need Social Media? Why Do I Need Social Media?

11. Competition

13. Social MediaWhy is it Different?

14. Social MediaWhy is it Different? Collaborative Conversational Selective Immediate Transparent

15. Social MediaWhy is it the Same? Strategy

17. How are we going to do this?

19. Social Media Universe Web Site Blog

20. Social Media Universe Web Site ? ?

30. Vets & Twitter?

39. ?

42. What are vets missing?

46. What if people say bad things about us?

47. “Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel

48. www.yelp.com

49. Google Alerts

50. Responding to Criticism

51. Social Media in the Work Place Work vs Personal Personal Brand Social Media policy

52. The Personal Brand

53. Social Media Policy http://www.ibm.com/blogs/zz/en/guidelines.html

54. The 3 reasons vets fail atSocial MediaToo old, too busy, too cautious

55. Too Old

56. How do I find time to do it?

57. Dammit Jim, I’m a Doctor, not an Artist

58. Does it Work?

59. Facebook Q1 2011 115,000 post views 152% improvement over Q4 2010 197 post feedbacks 37% increase 50% increase as source to website 20% increase in new visitors to website

60. Twitter The more we tweet the more followers we get The more interesting we are the more followers we get The more we follow others the more followers we get

62. Newsletters Preventative Health Plan 2010 2011 % $ NMKT 8 26 225% 8100 CB 14 26 86% 5400 NG 0 7 3150 16,650

63. 717%

64. 12%

65. The person doing Social Media at a vet practice is as important as the person who answers the phones

66. Social Media is not done after everything else It is done at the same time

68. facebook/McKee-Pownall

69. linkedin - mpownall

70. equinevetbusiness.com

71. twitter/eqvetbusiness

72. facebook/equinevetbusiness

74. Books 6 Pixels of Separation Mitch Joel Crush Gary Vaynerchuck Trust Agents Chris Brogan JulienSmith

75. Transitioning into 21st Century Marketing Recommended reading: Collins, James: Built to Last, Good to Great Patterson, et al: Crucial Conversations, Crucial Confrontations, Influencer Gladwell, Malcolm: The Tipping Point, Blink, Outliers, What the Dog Saw Lencioni, Patrick: The Five Dysfunctions of a Team Taleb, N.N.: Fooled by Randomness, The Black Swan Heath, Chip and Dan: Made to Stick, Switch Pink, Daniel: Drive Thaler and Sunstein: Nudge Gilbert, Daniel: Stumbling on Happiness Brafman, Ori and Rom: Sway Covey, Stephen M. R.: The Speed of Trust Chabris & Simons: The Invisible Gorilla BONUS: Lyons, Murray & Kelly: The 1% Difference