CIOL Training webinar - Vasiliki Prestidge - August 2020

1. Instagram for
translators
Vasiliki Prestidge | CIOL Training

2. TODAY'S DISCUSSION
why Instagram
what can I do on IG
what do I talk about on IG
how do I find my voice
the anatomy of a great post
beyond IG
Content
Synopsis

3. 1 billion monthly active users
56.3% female
43.7% male
USA most number of users
Six in ten adults have IG
25 million+ business accounts
35 % aged 25 - 34 years old
28 minutes per day spent on IG
75.3% of US businesses are on IG
Most liked photo on Instagram is a photo of an egg with 54.2 million likes
instagramable
living

4. creatives
travel
fashion
perfumes
hotels
restaurants
media
advertising
fitness
food
Is IG for me?

5. SHARE, LIKE, COMMENT
photos
captions
location
tags
comments
The feed

6. THE STORIES
24 hours
share
engage
generate narratives
polls
questions
live
video
recordings

10. MORE STORIES
interactive stories
polls
questions
live
video
recordings

11. ALL YOUR LINKS IN ONE PLACE
blog
website
newsletter
services
etc.
LINKTREE

12. HIGHLIGHTS

13. PRODUCTS VS SERVICES
your space, desk, tools, coffee, tea, chair, diary
it's all about the caption

15. BE YOU

16. Authenticity is key
PERSONAL VS PROFESSIONAL

17. PEOPLE LIKE TO KNOW
YOU
WHO IS BEHIND THE BUSINESS
YOUR FACE

18. identify your palette
COLOURS
serious, fun, sarcastic, light
TOV
monday motivation,
tuesdaythoughts
wednesdaywisdom,
throwbackthursday, fridayfun
HASHTAGS
what is important to you?
VALUES
finding your voice

19. subtle
messaging

20. Creating a
network
YOUR BLOG
link your IG to your
blog
and your blog to
your IG
YOUR WEBSITE
link your website to
your IG
and your IG to your
website

21. EMBED YOUR FEED

22. and so what?
generate trust
brand awareness-visibility
content portfolio

23. MAKING IG
your portfolio

24. BE SOCIAL
comment, like, share others' posts, tag
BE CAREFUL
no screen sharing! confidentiality
QUALITY OVER QUANTITY
if you don't have anything good to say,
stay silent
rules of
engagement

25. Remember
you are one and the same person
be you
be honest
be authentic
do not be afraid to be real
be consistent
have common sense

27. THANK YOU!
EMAIL ADDRESS
vp@grtome.com
PHONE NUMBER
+44 7411 371 524