DETAILS OF BAND.• A 3 piece girl band from London.• GENRE- Pop Rock.• Guitar/vocals, bass and drums.• Got noticed at a talent scouting audition.• Signed to Rough Trade Indie Records.
BACKGROUND STORY.Dragonfly (Joely, Charlotte and Megan) were originally best friends when at their secondary schoolin South East London. They all took music at GCSE where they discovered their true passion formusic and talent. They each had specific instruments that they played and therefore decided tobecome a band, which was DRAGONFLY. They started off performing together in their sparetime, just for fun and pleasure, uploading videos to YouTube, MySpace and creating their firstgroup Facebook page. They first realised they had true potential when they won a music talentcompetition within their school called Battle of the Bands. This inspired them to take it moreseriously and realised they wanted to aspire to be a famous, successful girl band. With this in mindthroughout the next 4 years, they gigged at as many venues as possible, for example, local schoolsevents, local pubs, main park festivals, charity events etc. At the age of 18 the girls were now oldenough to enter higher talent auditions. They found about a local talent scouting, which they wentand auditions for, where they were noticed by the Record company, Indie label Rough Trade.Rough Trade then took on Dragonfly and put them on the market, where they performed to largeraudiences and secured a consistent fan base and web presence. Dragonfly started off their careerby performing at Introducing stages at big festivals, interviews and live lounges with radio andmagazine companies, such as NME, Radio One, XFM. The main gig that started off Dragonflywas when they were the supporting act of the well known girl band, Warpaint at Brixton Academy.This widened Dragonfly’s fan base and after releasing their first number one single they are now asuccessful girl band in the music industry.
IMAGE/COSTUME IDEAS• Edgy but cute styling. E.g. Heavy, dark makeup but still looking pretty.• Clothing will either be quite rocky or tame and girly.• The styling will be inspired by the Indie, Bo-ho look.• Our look would be seen as an individual, laid back style.• Care about their appearance and style but NOT provocative.
LOCATION IDEAS These are a few location ideas that we have, where we Want most of our music video to be shot. We have Chosen places like Greenwich, Camden and Brick lane. These areas are all very urban and vintage locations which Fit perfectly with the style of our band.
• We also wants to include lots of vintage shops in our music video, either us running past them or actually being inside them trying on clothes. This keeps to the idea of us wanting to look vintage and edgy. These types of locations are perfect to the look we want to portray.
VISION OF VIDEOThe vision that we have for our video is for it to be fun, energetic and professional. As oursong is so upbeat it will be easier to create an atmosphere in our video.We would like our video to have a continuous performance element to it, which will be usperforming the song lyrics and music. We have changed the ideas that we previouslywanted, where as now we want to have elements of us lip syncing the lyrics in a specificlocation, preferably down a small street in Greenwich and have a narrative running throughthe music video. The ideas that we have came up with are that we like the idea of having agroup of fans/groupies following us as a band and us running away from them. We alsowant to include elements of advertisement of the band through out the video, which couldinclude posters of us up on the street walls and t-shirts with pictures of us on. We also wantto include us performing the song, preferably in the chorus of us on stage in front of acrowd performing the song.We also want to include montages of the band outside of the performance, such as, indifferent locations, shots representing our personalities, which will help promote us as it willshow what we are about. We hope that these shots will convey a sense of free spirit andyouth, which will make a connection with the audience. We want to begin our music videoof image stills of us, in a vintage effect (INSTAGRAMS) which will show us in more of anatural light and show we are quite unique in the style we have.
This is what an instagram effect lookslike. It has lots of effects that you canchoose from and makes any picture youtake look vintage and old fashioned. Thisis great for us to take pictures of theband and use them at the beginning ofour music video, as we want to have thatvintage look throughout our video.
TARGET AUDIENCE The target audience for our band is mainly • Favorite bands most likely to be females ranged from the age of 15-25. Paramore, Warpaint, The killers, Arctic Monkeys etc. The reason for choosing this age group is • Likely to shop in Top shop, H&M, Urban mainly because of the genre of music the Outfitters, Vintage shops. band makes. This will appeal more towards • Likely to wear on trend clothing and the younger generation as they are more open accessories. For example, skinny jeans, collard to different varieties of music. shirts, floral printed skirts, leather, studs etc. • Likely to go to gigs and festivals. Due to our genre being POP ROCK our target audience will be more specific because • Likely to spend spare time listening to they have to be into the type of music to be music, going out with friends, socialising and able to like and appreciate the band. partying. • Likely to take care in their appearance and have a sense of individuality.
RECORD LABELRough Trade Records is an independent record label based in London.It was formed in 1978 by Geoff Travis who had opened a record store off Ladbroke Grove.Having successfully promoted and sold records by punk, very early Indie Pop and early post punkbands such as Buzzcocks and The Smiths.We chose Rough Trade as the bands record label because we researched into the artists and bandsRough Trade manages. Our genre and style fits perfectly into this record label, as we are a poprock indie band, similar to the artist they already have.For example..